The topic is gaining widespread media attention, being featured in an article on USA Today.

Many are saying that it’s one thing to cheer for a team you used to coach, but it’s something else to openly disrespect the opposition, especially when you’re not a coach, you’re an ESPN sports analyst.

But the famed coach is no stranger to garnering media attention for his erratic behavior:

Knight does not hide his hatred of the the Wildcats or Coach Calipari.

Even after hearing Knight’s criticism, John Calipari has nothing but respect for the coach.

In a speech in Wabash, Indiana, he claims that Kentucky players don’t even go to class. At the time, Kentucky had the second highest GPA in the SEC.

Bobby Knight Drinking a Beer on Air

The rules of non-bias in sports commentary seem to not apply to Bobby Knight. He has played by his own rules since he was a coach. When throwing chairs and choking players becomes the norm, you can’t really expect common courtesy to enter into the picture.

Matt Jones at Kentucky Sports radio was one of the first to cover the story.

A Spokesman at ESPN issued a rare “no comment” to Knight’s refusal to utter the name of the team he hates.

Clark was calling the Lehigh / Xavier game when the 13 seed pulled another upset against South Florida to make it to the Sweet Sixteen. Ohio is the first 13 seed to make it this far in the tournament.

Kellogg was a little distracted during his play calling, watching the final seconds of the Bobcats game tick down, when Jim Nantz brought it to the attention of the TV audience.

Kellogg got a little emotional when Nantz asked if he go this nervous during his own career: “It’s all different when your kids are doing it. It’s a total different experience.”

“O wow, oh my goodness, oh my goodness. Way to go Bobcats!” Kellogg shouted after the final seconds wore out.

Clark will have to continue to watch his son while broadcasting. He will be in Atlanta calling the Baylor-Xavier and Kentucky-Indiana games while Nick is taking on North Carolina in St. Louis.

If you get the March Madness Live App, you won’t have to be.

The NCAA, in collaboration with Turner Sports and CBS Sports, launched the app to make all the games available on your computer, iPad, iPhone, and Android phones for $3.99. Go to the Apple App Store or Google Play (Android Market).

Coverage begins with the selection show on Sunday and will end with the national championship game in New Orleans on March 31.

For the social media junkies, the Coke Zero NCAA March Madness Social Arena will return this year, extending your game watching experience to your favorite social media outlet. You can get feature video from the game ad share it with friends and family via Facebook and Twitter. The Social Arena will also include commentary from other fans, tournament trivia, and chant and cheer features.

On Facebook you can watch video galleries from fan created shots and see behind-the-scenes photos by liking the NCAA Men’s Basketball March Madness page.

Twitter fans can follow:

@marchmadnessTV – game updates, tip-off times, breaking news alerts and channel details from TBS, TNT, truTV and CBS.

@marchmadness – the official NCAA account offering behind-the-scenes access at tournament games and events.

March Madness Live Features:
My Channels
Fans can find games by typing in their zip code and selecting their TV provider in order to see their channel lineup for every game on TBS, CBS, TNT and truTV.

Game Center View
The Game Center view provides fans with live in-game stats, live social features, and access to live game radio and video.

Coke Zero NCAA March Madness Social Arena

• Social commentary from other fans
• Tournament trivia
• Chant and cheer features for your favorite teams
• Facebook video gallery
• Live Twitter feed of all 68 teams

MSN’s Hoops Hysteria Survey reveals 45 percent plan to at least enter one tournament pool this year, and 20 percent plan to enter three or more. Over half will fork over $20 to play while about 15 percent will drop less than year. About 10 percent are planning to be college hoops party poopers by insisting on responsible money management during uncertain economic times.

Besides, that could dip into their St. Patty’s Day green beer money. Bad times are good times for drinkin’, right?

MySpace is already on top of things this year, announcing its Bracket Challenge, sponsored by vitaminwater. The most accurate bracket on MySpace scores himself $10,000. WhatIfSports.com will be providing a nifty game simulator for those who don’t want to trust their guts or their knowledge of college sports.