Gaye Jones says that such information was shared with key investors.

“The defendants were unjustly enriched because they realized enormous profits and financial benefits from the IPO, despite knowing that reduced revenue and earnings forecasts for the company had not been publicly disclosed to investors,” says the lawsuit.

This is definitely not the first time that a lawsuit has been filed with a nearly identical claim.

Soon after Facebook’s stock price began to plummet, a flood of lawsuits poured in accusing Facebook of concealing severe reductions in revenue growth due to the increase in mobile users and Facebook’s perceived inability to monetize mobile.

So, new lawsuit, similar complaint.

Jones’ new lawsuit is a derivative suit, which means that the investor “seeks to step into the shoes of the company and any money recovered from Zuckerberg and others would be paid to Facebook, not shareholders.”

Four previous derivative suits have been dismissed after a U.S. District Judge ruled that the shareholders did not own stock when Facebook allegedly deceived them before the IPO. Plus, he said that Facebook indeed “repeatedly made express and extensive warnings” about the trend toward mobile. In this case, Jones did in fact own Facebook stock since February 2012, months before the IPO filing in May.

Back in January, Facebook stock rode an upward trend and topped $30 for the first time in nearly six months. As of right now, the price sits at just over $27.50.

[Reuters]

Q2 total revenue was $1.184 billion, up from $895 million in Q2 2011. They also posted a non-GAAP profit of $0.12 a share. The figures were pretty spot-on the Wall Street expectations.

“Our goal is to help every person stay connected and every product they use be a great social experience,” said Mark Zuckerberg, Facebook founder and CEO. “That’s why we’re so focused on investing in our priorities of mobile, platform and social ads to help people have these experiences with their friends.”

Facebook also announced 955 million monthly active users, as well as 552 million daily active users. That’s an increase of 29% and 32%, respectively, year-over-year.

Check out the full post below:

Second Quarter 2012 Operational Highlights

Monthly active users (MAUs) were 955 million as of June 30, 2012, an increase of 29% year-over-year.

Daily active users (DAUs) were 552 million on average for June 2012, an increase of 32% year-over-year.

Mobile MAUs were 543 million as of June 30, 2012, an increase of 67% year-over-year.

Recent Business Highlights

Product

Facebook launched several new mobile products, including:

a new Facebook Camera app for iPhone,

an improved version of the mobile messenger app for both iOS and Android, and

several updates to the Facebook Android app.

Launched global App Center where users can discover relevant apps for mobile and web.

Apple announced plans for a deep Facebook integration throughout the next version of Apple’s iOS and OSX.

Advertising

Expanded the rollout of Sponsored Stories in News Feed and enabled advertisers to buy Sponsored Stories in mobile News Feed.

Facebook now has independent ROI data from more than 60 advertising campaigns using a variety of third-party methodologies like panels and marketing mix models. The results show that 70% of campaigns resulted in a return on ad spend of 3x or better, and 49% of campaigns showed a return on ad spend of 5x or better.

Corporate

Announced proposed acquisition of Instagram, a popular photo-sharing app.

Entered into a definitive agreement with Yahoo! to settle all pending patent claims between the companies and deepen the companies’ current business partnership.

Began serving users from our new data center in Forest City, N.C.

Announced that Sheryl Sandberg, chief operating officer at Facebook, joined the company’s board of directors.

Second Quarter 2012 Financial Highlights

Revenue – Revenue for the second quarter totaled $1.18 billion, an increase of 32%, compared with $895 million in the second quarter of 2011.

Revenue from advertising was $992 million, representing 84% of total revenue and a 28% increase from the same quarter last year.

Payments and other fees revenue for the second quarter was $192 million.

Costs and expenses – Second quarter costs and expenses were $1.93 billion, an increase of 295% from the second quarter of 2011, driven primarily by share-based compensation expense. As previously noted in the company’s initial public offering prospectus, share-based compensation expense related to pre-2011 restricted stock units (RSUs) was not recognized in advance of the initial public offering, and as a result of the initial public offering during the second quarter, the company recognized $1.3 billion of share-based compensation and related payroll tax expenses.

Income (loss) from operations – For the second quarter, GAAP loss from operations was $743 million, compared to income from operations of $407 million for the second quarter of 2011. Excluding share-based compensation and related payroll tax expenses, non-GAAP income from operations for the second quarter was $515 million, compared to $477 million for the second quarter of 2011.

Operating margin – GAAP operating margin was negative 63% for the second quarter of 2012, compared to 45% for the second quarter of 2011. Excluding share-based compensation and related payroll tax expenses, non-GAAP operating margin was 43% for the second quarter of 2012, compared to 53% for the second quarter of 2011.

Income tax provision – The GAAP income tax benefit for the second quarter was $608 million, representing a 79% effective tax rate. The company reported an income tax benefit as a result of the pre-tax loss in the second quarter. Excluding share-based compensation expense and related payroll tax expenses, the non-GAAP effective tax rate would have been approximately 40%.

Net income (loss) – GAAP net loss for the second quarter was $157 million, compared to net income of $240 million for the second quarter of 2011. GAAP EPS for second quarter of 2012 was $(0.08), largely reflecting the effect of the accounting treatment of pre-2011 RSUs, as previously noted in the company’s initial public offering prospectus. Excluding share-based compensation and related payroll tax expenses, non-GAAP net income was $295 million or $0.12 per share, compared to $285 million and $0.12 per share for the same quarter in the prior year.

Capital expenditures – Capital expenditures for the quarter were $413 million, a 213% year-over-year increase. Additionally, $52 million of equipment was procured or financed through capital leases during the second quarter of 2012.

Cash and marketable securities – Cash and marketable securities grew to $10.2 billion, which includes $6.8 billion in net proceeds from our initial public offering.

Read: Facebook ads don’t really work and we’re getting the hell out.

That’s the takeaway that many took from the move, and it promoted an intensification of a long-standing conversation about Facebook’s monetization strategy.

A few days later, we learned that the big ad pull may have been a more innocuous than previously thought. We learned that GM was making big advertising decisions apart from how they marketed on Facebook (like sitting out the Super Bowl next year). We also heard that Facebook even encouraged GM to utilize the free promotion that comes from promoting a page and content on their site.

No hard feelings, then. Right? GM insisted that the big pull right before the IPO was purely coincidental. A Ford exec tweeted that Facebook ads were effective, and it’s actually just about content, innovation, and execution. Amidst the arguing over the efficacy of Facebook ads, Facebook itself was suffering a pretty rotten couple of weeks on the market and thinking about new strategies to marketing their platform as a premier place to buy ad space.

A day before the IPO a marketing analyst for Gartner told us that, “Facebook very frequently updates its formats and releases new products, so it will have another chance to pitch to GM.”

And according to The Wall Street Journal, that’s exactly what’s happening right now. They say that Facebook COO Sheryl Sandberg has spoken to GM CEO Daniel Akerson about the automaker coming back to big blue.

Also, from the WSJ:

[GM Global Marketing Chief Joel] Ewanick and Carolyn Everson, Facebook’s global sales head, met for the first time since the blowup at a June event in Cannes, France, a person familiar with the meeting said. Ms. Everson said Facebook is willing to provide GM with better data on how their ads can turn into dollars, as it has agreed to do with other advertisers, this person said. Facebook won’t provide any special treatment for GM, however.

Sources said that GM is waiting for Facebook to prove its effectiveness.

In the end, the $10 million the GM spent on Facebook advertising was minuscule – both to GM and Facebook, really. But, as a vote of confidence in the ability of Facebook ads to be effective, GM’s return would be good news for Facebook.

Taking into account the successful IPO, and all of the financial rewards it brought to the service’s founder, an infographic concerning things smaller than Mark Zuckerberg and his billions of dollars is awfully revealing. The image was created by MBAOnline, via UltraLinx, and while it uses the $19 billion mark as its high point–currently, Zuckerberg’s worth has decreased by by a little over $3 billion to its current $15.9 billion mark–its findings are still relevant.

Just substitute $16 billion for $19 billion. Nitpicking, I know:

Let’s stop and think about this for a second. Mark Zuckerberg’s worth, in light of the Facebook IPO, is more than the entire porn industry generates. Granted, I’m a little dubious on MBAOnline’s $10 billion mark for porn, and after a little legwork, there’s reason for my position.

According to an extensive report from TopReviews.com, the porn industry made a little bit more than $10 billion.

It should be noted the statistics in the report are five-to-six years old, so there could have been a decrease in the amount of revenue generated, but a 2011 porn industry infographic appearing on TheSmokingJacket.com still has the adult industry generating $13 billion worth of revenue. Of course, what’s $3 billion among friends? The point of MBAOnline’s infographic is not to pick nits about which industry made what. It’s to demonstrate just how big Zuckerberg has grown, thanks to a huge IPO.

The final segment of the infographic about Zuckerberg being worth more at 28 years old than Bill Gates was at the same age is a fine attempt at humor, but I’m sure Gates sleeps just fine on a bed made from his $61 billion net worth.

It’s pretty obvious that Facebook uses your information for targeted advertising. Why wouldn’t they? They have all this information on you so why not use it to deliver ads and products that matter most to you. It’s a genius marketing scheme and has led to Facebook making bank on advertising revenue.

All of this was before Facebook became a publicly traded company though. They will have to rely on more than just advertising now, but the ads will still contribute a lot to their bottom line. The concern is that Facebook may use your information in new and possibly privacy infringing ways to make more money. It’s a valid concern and one that could prove fatal to the company.

D.E. Wittkower at the Wall Street Journal likens Facebook to a monopoly. While there are other social networking sites out there, they all go back to Facebook. Pinterest, Twitter, Tumblr and others all go back to Facebook in some way or another. That’s the whole point of the Open Graph, it’s Facebook’s way to connect the entire Web into one service. It’s a weird monopoly, but I can kind of see what Wittkower is getting at. Facebook as the king of social media doesn’t have to worry as much about your privacy since they’re on top.

The problem according to him is when people tire of Facebook or feel threatened by it. A recent poll found that over half of all Facebook users think that Facebook is a fad while a little less than half of the general population feels the same way. This was taken pre-IPO so it will be interesting to see what people think after Facebook has been public for a few months.

This all leads to the idea that Facebook might not be the impregnable fortress of social networking that people make it out to be. One misstep can send the whole operation spiraling downward. As Wittkower points out, Facebook is dependent upon its users. It can’t operate without them. The user is all it has and the user have proven themselves to not be the most faithful lot.

That’s not to say that Facebook is doomed, far from it. If you look back on all the unpopular changes made to the platform, so many people complained and threatened to leave Facebook. In the end, they didn’t and just got to used to it. What happens if Facebook starts to violate your privacy by selling more of your information? Are you going to leave Facebook or are you going to just grin and bear it?

That’s the catch-22 with social networking platforms. They feed upon our inherent desire to be social. Humanity is willing to put up with a lot of crap just to remain socially linked to friends and acquaintances. Facebook provides that outlet to share our lives with others. There are others, but like I said, they all feed back into Facebook creating a giant social media kingdom with Facebook as king.

So more than anything, Facebook needs to keep its users engaged. These users are what drives the Facebook kingdom. It must keep us happy so that we’ll keep on using it. If we’re not happy, then we leave. Without us, Facebook would have nobody to sell ads or Facebook Credits to. The IPO is just going to increase the scrutiny that users apply to the company which will in turn give the users more power than any other group within the Facebook ecosystem.

Imagine if a rival service pops up that competes with Facebook on the same level, but offers more features and better privacy. That rival service is going to attract users and they might even leave Facebook. Their accounts might stick around, but Facebook doesn’t have anybody to sell ads to. At this point, Facebook would have to beg users to come back. If not, Facebook would have to answer to shareholders who put their faith in the company’s ability to retain users.

Like I said, it all comes down to the user. They have the ultimate power in this post-IPO world that Facebook has entered today. Facebook may think they answer to the shareholders and those investing into the platform, but they ultimately answer to the users. The users are going to decide where Facebook goes from here. The social media giant would be wise to listen to its users. If not, they will have to start answering to the shareholders and trust me, shareholders are way scarier than a couple of disgruntled users.

To be blunt, it doesn’t. Facebook’s $104 billion estimated worth is far beyond the likes of Google and Apple. Of course, Apple went public in the 1980s, so it’s no surprise their IPO was valued much less than the current tech giants. I’m sure the fact that Apple’s stock currently costs over $500 a share helps them rest easy.

As for Facebook’s initial value, the New York Times has an interactive chart that compares Facebook’s speculated IPO value to other tech companies, with Google’s serving as something of a benchmark. As you’ll soon see, Facebook’s IPO is much, much larger than any of the tech companies before it.

The first screencap shows where Google stands in relation to the tech IPOs that came before theirs:

But then, Facebook goes public, setting a new standard:

The next slide expands the chart on a logarithmic scale:

First-day pop is factored in:

The final slide is a little sobering if, for nothing else, the realization that over half of the tech IPOs don’t massively succeed like Google and Facebook. In fact, a great many of them have negative returns:

Facebook commences its IPO at 11 AM EST today, which Mark Cuban says might be the most important in history. Facebook’s valuation is at $104 billion, a fairly ridiculous amount of money, to say the least.

One can only speculate what the latest motivational poster is specifically geared toward, and investors seem to be likers of Facebook’s shares, as the company was forced to make more stock available, as it quickly sold out. Still, outside of all the intrigue and buzz, there really isn’t anything in place to prevent the $100+ billion company from devolving into the next Myspace.

Peter Vogel, co-founder of Plink, thinks the answer lies in Facebook Credits. Writing an editorial for TechCrunch, Vogel says that Facebook Credits are about to become much bigger. Why? Facebook Credits made up 15 percent of Facebook’s 2011 revenue according to Vogel, but only two percent of Facebook users actually bought said credits. There’s a lot of room for growth there.

Why are so few people buying Facebook Credits though? Social gaming is about the only thing that really takes advantage of Facebook Credits on the platform and that’s only for buying virtual goods. Facebook takes a 30 percent cut of the sale with the rest going to the developer. There are power users who buy a lot of Facebook Credits for their games, but can Facebook use its virtual currency to monetize the platform even further?

Vogel thinks that Facebook will start to really push its virtual currency after the IPO goes live. The reasoning is that he believes potential shareholders see advertising revenue, Facebook’s current bread and butter, as less volatile than virtual currency. A post-IPO Facebook will be more free to experiment in new monetization methods that may help extend the platform beyond its already massive valuation.

Like myself, Vogel sees the future of Facebook in the recently announced App Center. It’s here that the virtual currency can take center stage. He predicts that Facebook will make credits more visible and integrated into the experience. From the App Center, he thinks that Facebook will even suggest services to spend those credits on.

Vogel and I are once again on the same wavelength in thinking Facebook lowering its 30 percent cut on Facebook Credits will lead to more platforms adopting the service. If Netflix can ever get over its much publicized trouble with an archaic U.S. law, the platform could offer streaming over Facebook using the virtual currency. He even mentions more off the wall ideas like newspapers using Facebook Credits as a method to pay for subscriptions.

On a final note, he expects the revenue generated from Facebook Credits to double every year for the next five years. He even expects credits to overtake advertising in revenue by 2016. Payvment CEO Christian Taylor also sees a bright future in Facebook Credits. While I may not necessarily agree with the notion of Facebook Credits growing that much, it’s obvious that they will become important.

I guess the next big question is whether or not Facebook will integrate Credits into Open Graph. Will Facebook allow outside vendors to use Credits on their own Web sites? Will we see a future where major online retailers offer the option to use Facebook Credits alongside PayPal and other traditional payment methods?

If Vogel is right, Facebook will be a major player in the online economy in a few years. They would cease being just a social networking platform and become the next Google – trying to be everything to everyone.

There’s been 528.1% in growth of internet users since 2000, with 32.7% of world population now online, equalling 2.27 billion people. Google takes the search cake at 66.2%, with Bing and Yahoo coming in at 15.2% and 14.1% respectively.

Forty-three percent of online consumers use social media while shopping, and 90% of the purchases they go on to make are influenced by platforms like Facebook. Likewise, at its most recent count, Facebook has roughly 901 million active users, and 93% of adults online in the U.S. have accounts. The infographic shows that roughly 1 in 11 internet users are on Facebook, with roughly 2 in 5 web users being active members of the platform.

Facebook just announced its IPO, raising $16 billion at a $104 billion valuation. Founder Mark Zuckerburg once stated that deceased social network Friendster was a model for his site – investors don’t seem to be too weary of the notion that there really is nothing in place for The Social Network to devolve into the next Myspace.

Tonight, to help celebrate the company’s upcoming IPO, many Facebook employees will be staying up all night to participate in an overnight “hackathon,” much like from The Social Network‘s hacking scene (posted below).

During the hackathon, expect some new ideas for the social networking site to be conjured up, because many other features on Facebook have come out of hackathons as well. For a full defintion of what a “Facebook Hackathon” is, I have provided an elaborate quote from TechCrunch below.

“Facebook Hackathons are a chance for employees to work on half-baked ideas and turn them into real products that eventually get shipped. Everything from Facebook’s chat system to an early version of Timeline called ‘Memories’ have come out of Hackathons.”

For those employees who think that sleep is not optional, you may find pictures added to the company’s Sleeping at FB album.

There has been some pretty good Twitter reaction to this upcoming hackathon as well: