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	<title>WebProNews &#187; Facebook</title>
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	<link>http://www.webpronews.com</link>
	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>Amazon Embraces Facebook Recommendation Feature</title>
		<link>http://www.webpronews.com/amazon-embraces-facebook-recommendation-feature-2010-07</link>
		<comments>http://www.webpronews.com/amazon-embraces-facebook-recommendation-feature-2010-07#comments</comments>
		<pubDate>Wed, 28 Jul 2010 21:23:41 +0000</pubDate>
		<dc:creator>Bruce Houghton</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[account]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=54851</guid>
		<description><![CDATA[<p style="text-align: justify;"><a href="http://www.hypebot.com/.a/6a00d83451b36c69e2013480bdc3e4970c-pi">]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.hypebot.com/.a/6a00d83451b36c69e2013480bdc3e4970c-pi"><br />
</a>&nbsp;Despite being a pioneer in user recommendations and its overall leadership in the online shopping sector, <strong>Amazon</strong> has been slow to embrace social shopping. But a<a target="_blank" href="https://www.amazon.com/gp/facebook"> new feature</a> launched yesterday allows Amazon shoppers who connect their <strong>Facebook</strong> account to Amazon to get recommendations from their Facebook friends on what to buy.<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRNrhAhrqYI0ALlH2ENd-OhcU1XbVUADw3n601m48Ft05bEBmA&amp;t=1&amp;usg=___7e4arAKZQrSduDVNtBW8fozH64=" target="_blank"><br />
</a></p>
<p style="text-align: justify;">&nbsp;Numerous studies have shown that a friend&#8217;s recommendations have the  most weight with shoppers, and the Amazon Facebook connection places the  users friends right inside the buying cycle. <strong>Shoppers who connect their accounts can:</strong></p>
<ul>
<li>Discover Amazon recommendations for music, movies and more based on Facebook Favorites and Likes.</li>
<li>See upcoming birthdays and find your Facebook friends&#8217; Amazon Wish Lists more easily.</li>
<li>Get gift suggestions for your friends based on their Facebook Favorites and Likes.</li>
<li>Explore your friends&#8217; Favorites and see who has similar interests.</li>
</ul>
<p><a href="http://www.hypebot.com/hypebot/2010/07/amazon-connects-with-facebook-for-social-music-media-shopping.html">Comments</a></p>
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		<title>MySpace Integrates Facebook Connect Into Website</title>
		<link>http://www.webpronews.com/myspace-integrates-facebook-connect-into-website-2010-01</link>
		<comments>http://www.webpronews.com/myspace-integrates-facebook-connect-into-website-2010-01#comments</comments>
		<pubDate>Fri, 15 Jan 2010 21:01:48 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=52733</guid>
		<description><![CDATA[<p>Rumors of MySpace integrating Facebook Connect have circulated <a href="http://www.insidefacebook.com/2009/10/26/add-me-as-a-frenemy-myspace-and-facebook-discuss-sharing-content/">since October</a>. And now it looks like they&#8217;re coming true: <a href="http://www.myspace.com/fanvideo">MySpace&#8217;s Fan Video</a> site allows users to <a href="http://www.insidefacebook.com/2010/01/14/facebook-connect-appears-on-myspace-video-site/">login with either MySpace or Facebook accounts</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>Rumors of MySpace integrating Facebook Connect have circulated <a href="http://www.insidefacebook.com/2009/10/26/add-me-as-a-frenemy-myspace-and-facebook-discuss-sharing-content/">since October</a>. And now it looks like they&rsquo;re coming true: <a href="http://www.myspace.com/fanvideo">MySpace&rsquo;s Fan Video</a> site allows users to <a href="http://www.insidefacebook.com/2010/01/14/facebook-connect-appears-on-myspace-video-site/">login with either MySpace or Facebook accounts</a>.</p>
<p><img class="aligncenter size-full wp-image-15417" title="facespace" alt="" src="http://www.marketingpilgrim.com/wp-content/uploads/2010/01/facespace.png" style="width: 399px; height: 281px;" /></p>
<p>The Fan Video site itself takes professional music videos and inserts your profile picture prominently. The site also features sharing capabilities to post the videos to MySpace, Facebook or Twitter. Additionally, you can create videos for your friends using their profile pictures, and you can choose these friends from your MySpace or Facebook friend lists (depending on which account you used to sign in).</p>
<p>Not a super-useful application (more fun than <a href="http://www.marketingpilgrim.com/2008/10/linkedin-adds-applications-sheep-throwing-not-included.html">sheep throwing</a>, I guess), but is this a harbinger of things to come for MySpace? Are they ready to concede the social networking arena to Facebook?</p>
<p>Side note here: although <a href="http://www.marketingpilgrim.com/2009/01/facebook-twice-as-big-as-myspace.html">Facebook has eclipsed MySpace in terms of traffic</a>, <a href="http://www.marketingpilgrim.com/2009/12/facebook-set-to-pass-myspace-revenue-ahead-of-schedule.html">MySpace still edges out Facebook in ad revenue</a>. So the race isn&rsquo;t already lost. May be close, though.</p>
<p><a href="http://news.cnet.com/8301-13515_3-10435665-26.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20">via</a></p>
<p><a href="http://www.marketingpilgrim.com/2010/01/myspace-adds-facebook-connectthe-beginning-of-the-end.html">Comments</a></p>
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		<title>Facebook Connect Adds New Features To Service</title>
		<link>http://www.webpronews.com/facebook-connect-adds-new-features-to-service-2009-10</link>
		<comments>http://www.webpronews.com/facebook-connect-adds-new-features-to-service-2009-10#comments</comments>
		<pubDate>Fri, 02 Oct 2009 15:07:00 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Connect]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=51628</guid>
		<description><![CDATA[<p>As if <a href="http://www.marketingpilgrim.com/2009/09/connect-propelled-facebook-past-myspace.html">propelling Facebook into world domination</a> weren&#8217;t enough, <a href="http://news.cnet.com/8301-13577_3-10364277-36.html?part=rss&#38;subj=news&#38;tag=2547-1023_3-0-5">Facebook Connect is branching out</a>.]]></description>
			<content:encoded><![CDATA[<p>As if <a href="http://www.marketingpilgrim.com/2009/09/connect-propelled-facebook-past-myspace.html">propelling Facebook into world domination</a> weren&rsquo;t enough, <a href="http://news.cnet.com/8301-13577_3-10364277-36.html?part=rss&amp;subj=news&amp;tag=2547-1023_3-0-5">Facebook Connect is branching out</a>. Now they&rsquo;re making it easier for <a href="http://developers.facebook.com/news.php?blog=1&amp;story=310">non-developers to add Facebook</a> to their sites, and they&rsquo;re <a href="http://developers.facebook.com/news.php?blog=1&amp;story=308">adding translation as one of their services</a>.</p>
<p>The &ldquo;Connect Wizard&rdquo; distills integrating Facebook Connect into a website into three steps. Many popular websites have long used Facebook Connect as a method of signing in to comment, and this effort expands that capability to any size website, even those without awesome tech staff. Facebook reminds us on the developer blog that Facebook Connect gives participating websites &ldquo;identity for a great registration system, and immediate access to 300 million active global users.&rdquo;</p>
<p><img style="margin-left: -18px; width: 402px; height: 201px;" class="aligncenter size-full wp-image-13249" title="fbconnectwizard" alt="fbconnectwizard" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/fbconnectwizard.jpg" /></p>
<p>As part of the effort to bring Connect to the masses, Facebook is also launching a playground. Wait! Before you all run outside for recess, you should know that this playground doesn&rsquo;t come with a merry-go-round or monkey bars. Says the blog, it &ldquo;provides code samples for adding profile pictures, user names, and friends to your site.&rdquo;</p>
<p>Talk about your disappointments.</p>
<p>Just before they announced the Connect Wizard yesterday, Facebook also announced a new translation feature through Facebook Connect. Unaccountably called Translations for Facebook Connect (where <em>do</em> they come up with these names?!), the service can translate participating pages, widgets, IFrames and apps into any of the 65 offered languages.</p>
<p>(You know, as well as machines can.)</p>
<p>(Unless this is secretly a Mechanical Turk. I hear that Facebook <em>is</em> really popular in Turkey.)</p>
<p>Naturally, if you don&rsquo;t want the <a href="http://www.marketingpilgrim.com/2009/10/google-translate-now-for-your-website.html">most popular search engine in the world handling your site translation</a>, you might be happier with the most popular social network in the world doing it for you. Plus, Facebook has fourteen more languages than Google&mdash;though I&rsquo;m not sure if that includes the regional varieties they offer for Facebook itself. Like English Upside Down. Very useful.</p>
<p>What do you think? Will you add Facebook Connect now that it&rsquo;s just three easy steps? If you already use Connect, have you seen any advantages? Will you use it to translate for you?</p>
<p><a href="http://www.marketingpilgrim.com/2009/10/facebook-connect-expands-to-easy-installation-translations.html">Comments</a></p>
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		<title>Facebook Gives Up On Beacon</title>
		<link>http://www.webpronews.com/facebook-gives-up-on-beacon-2009-09</link>
		<comments>http://www.webpronews.com/facebook-gives-up-on-beacon-2009-09#comments</comments>
		<pubDate>Mon, 21 Sep 2009 19:35:45 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Beacon]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[end]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Lawsuit]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=51488</guid>
		<description><![CDATA[<p>Announced in November 2007, <a href="http://www.marketingpilgrim.com/2007/11/facebooks-announcement.html">Facebook&#8217;s Beacon</a> integrated advertising and profiles on the popular social network. It initially looked like a great way for Facebook to monetize&#8212;but users saw the implementation, where their activities on other sites were broadcast on FB without their consent, as highly invasive.]]></description>
			<content:encoded><![CDATA[<p>Announced in November 2007, <a href="http://www.marketingpilgrim.com/2007/11/facebooks-announcement.html">Facebook&rsquo;s Beacon</a> integrated advertising and profiles on the popular social network. It initially looked like a great way for Facebook to monetize&mdash;but users saw the implementation, where their activities on other sites were broadcast on FB without their consent, as highly invasive. Facebook <a href="http://www.marketingpilgrim.com/2007/11/facebook-blinks-on-beacon.html">reformed the program</a> to <a href="http://www.marketingpilgrim.com/2007/11/facebook-follows-through-on-beacon-changes.html">be opt-in</a>, and <a href="http://www.marketingpilgrim.com/2007/12/zuckerberg-on-beacon-weve-made-a-lot-of-mistakes.html">apologized</a>. And now, <strong>Facebook is <a href="http://mashable.com/2009/09/19/facebook-beacon-rip/">ending Beacon</a> altogether</strong>.<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/07/Facebook-Icon.jpg" alt="" /></p>
<p>Mashable reports (emphasis added):</p>
<blockquote>
<p>This week Facebook said that it has settled a class-action lawsuit against the product, <strong>agreed to shut it down completely</strong>, and will establish a $9.5 million &ldquo;settlement fund&rdquo; to fund initiatives related to online privacy.</p>
</blockquote>
<p>The <a href="http://mashable.com/2008/08/14/facebook-beacon-class-action-lawsuit/">suit</a>, filed just over a year ago, alleged that Facebook had invaded its users&rsquo; privacy, collecting information about them (and others) from around the Internet without their consent. They also said the opt-out was too difficult, since you had to visit each partner site (of which there were 44) to opt out. (However, there was a privacy control to turn the feature off completely).</p>
<p>The settlement must still be approved by the court, in this case, the US District Court of Northern California.</p>
<p>As Mashable points out, however, Beacon&rsquo;s legacy will live on. By creating partnerships with and data collection from third-party sites, it paved the way for Facebook Connect, which may actually be the <a href="http://www.marketingpilgrim.com/2009/09/connect-propelled-facebook-past-myspace.html">biggest feature that added to the site&rsquo;s global growth</a>.</p>
<p><a href="http://www.marketingpilgrim.com/2009/09/facebook-beacon-bows-out.html">Comments</a></p>
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		<title>Data Suggests the &#8216;Connect Program&#8217; was the Reason Behind Facebook&#8217;s Surge</title>
		<link>http://www.webpronews.com/data-suggests-the-connect-program-was-the-reason-behind-facebooks-surge-2009-09</link>
		<comments>http://www.webpronews.com/data-suggests-the-connect-program-was-the-reason-behind-facebooks-surge-2009-09#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:24:06 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Chart]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Connect]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[unique]]></category>
		<category><![CDATA[visitor]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=51377</guid>
		<description><![CDATA[<p>In case you missed it, Facebook is pretty popular. As of June 2008, they&#8217;d <a href="http://www.marketingpilgrim.com/2008/06/facebook-catches-myspace-myspace-to-get-botox.html">beat MySpace</a> in terms of total unique visitors worldwide (ballooning to <a href="http://www.marketingpilgrim.com/2009/01/facebook-twice-as-big-as-myspace.html">twice as many uniques as MySpace</a> in January 2009)&#8212;and even in the US, one of the few Facebook-is-#2 holdouts, <a href="http://www.marketingpilgrim.com/2009/06/facebook-beats-myspace-in-the-us.html">Facebook has caught up to MySpace</a>.<br /><a href="http://aj.600z.com/aj/136480/0/cc?z=1"><img src="http://aj.600z.com/aj/136480/0/vc?z=1&dim=105992&kw=&click=" width="615" height="80" border="0"></a>]]></description>
			<content:encoded><![CDATA[<p>In case you missed it, Facebook is pretty popular. As of June 2008, they&rsquo;d <a href="http://www.marketingpilgrim.com/2008/06/facebook-catches-myspace-myspace-to-get-botox.html">beat MySpace</a> in terms of total unique visitors worldwide (ballooning to <a href="http://www.marketingpilgrim.com/2009/01/facebook-twice-as-big-as-myspace.html">twice as many uniques as MySpace</a> in January 2009)&mdash;and even in the US, one of the few Facebook-is-#2 holdouts, <a href="http://www.marketingpilgrim.com/2009/06/facebook-beats-myspace-in-the-us.html">Facebook has caught up to MySpace</a>. <a href="http://weblogs.hitwise.com/heather-dougherty/2009/09/facebook_pushed_past_myspace_w_1.html">Hitwise takes a look at the stats</a>&mdash;and they say that <a href="http://www.marketingpilgrim.com/2008/05/5155.html">Facebook Connect</a> gave the popular social network the boost it needed to achieve world domination.<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/07/Facebook-Icon.jpg" alt="" /></p>
<p>Hitwise mentions other factors that have helped FB: the new layout, mobile apps, especially for the iPhone and BlackBerry.</p>
<blockquote>
<p>Another is certainly the Facebook Connect program, which allows users to share stories in their news feed and make comments on websites and blogs. The program launched in beta during July of last year, then officially launched to developers in early December. The number of websites participating in Facebook Connect has grown quickly to over 15,000 websites (globally) including CNN.com, NBC.com, ABCNews.com, Hulu, WashingtonPost.com, The Huffington Post, and others.</p>
</blockquote>
<p>Most convincing, of course, is the cold, hard data:<br />
<img class="aligncenter size-full wp-image-12792" title="fb market share" alt="fb market share" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/fb-market-share.png" style="width: 427px; height: 250px;" /><br />
While it&rsquo;s obvious that the members of Facebook Connect have helped FB gain some visibility and perhaps even legitimacy, personally, I&rsquo;m still a little skeptical that Connect did all that. What else was going on then?</p>
<p>On the other hand, it seems unlikely that such a sudden, steep climb came from a snowball effect alone.</p>
<p>What do you think? Is it just a coincidence, or was Connect really the tipping point (for the US, anyway&mdash;Facebook had already beat MySpace worldwide at that point)? Do you use Facebook Connect?</p>
<p><a href="http://www.marketingpilgrim.com/2009/09/connect-propelled-facebook-past-myspace.html">Comments</a></p>
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		<title>Facebook Connect Hooks Up With Sites</title>
		<link>http://www.webpronews.com/facebook-connect-hooks-up-with-sites-2008-07</link>
		<comments>http://www.webpronews.com/facebook-connect-hooks-up-with-sites-2008-07#comments</comments>
		<pubDate>Thu, 24 Jul 2008 12:51:50 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=46358</guid>
		<description><![CDATA[Logging into Facebook provides access to a variety of other content sites like Digg and Citysearch, with Facebook Connect serving as a single sign-on ID.
]]></description>
			<content:encoded><![CDATA[<p>Logging into Facebook provides access to a variety of other content sites like Digg and Citysearch, with Facebook Connect serving as a single sign-on ID.<br />
<span id="more-46358"></span>
<p>
Facebook aimed for greater utility with its logins and unveiled a new feature called Facebook Connect. It&#8217;s being touted as an OpenID killer in the single sign-on space.</p>
<p>
The concept of single sign-on removes the multiple logins and passwords people use across various web services. By signing into one place, in this case Facebook, that authenticated login serves to provide entry into other sites supporting Facebook Connect.</p>
<p>
<a href=http://www.web-strategist.com/blog/2008/07/23/what-facebook-connect-means-for-corporations/>Jeremiah Owyang</a> suggested brand name companies ought to watch the launch of Facebook Connect.</p>
<p>
&#8220;Brands that have websites that have social actions (such as buying a product, rating, ranking, or leaving comments) should keep this in mind, as they can now extend the actions to Facebook streams,&#8221; he wrote.</p>
<p>
<a href=http://blog.digg.com/?p=131>Kevin Rose</a> at Digg noted that site&#8217;s support for Facebook Connect. &#8220;With this new feature, when you are prompted to log onto Digg, you can use your Facebook account information to sign in. Once you Digg a story, Facebook Connect can publish that in your Facebook Mini-Feed,&#8221; he said.</p>
<p>
In doing that, a Facebook user shares their activity with friends who see that Mini-Feed activity. The appeal to brand advertisers becomes obvious: a mostly youthful, college-educated audience, with money to burn.</p>
<p>
Enabling a single sign-on removes one barrier for someone new to a brand name site; they will already have access to that site&#8217;s features normally available through registration, a process some people find annoying.</p>
<p>
In one example, <a href=http://www.citysearch.com>Citysearch</a> said visitors arriving through Facebook Connect will be able to see what their friends recommend for a given locale. Those recommendations will appear on a Citysearch business profile page; Citysearch plans to have this active later in 2008.</p>
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