Federated Media Unveils Ad Planning Tool
Author John Battelle announced the beta version of Federated Media’s advertising platform to enable ad clients to create their campaigns for FM’s network of high-quality blogs.
Battelle’s Federated Media venture disclosed the launch of FM’s ad platform; the public beta gives advertisers the opportunity to reach FM’s blog network readers, who generate some 70 million page views per month.
“What brings advertisers to FM is the incredible conversations between authors and their readers,” Battelle said in a statement. “Our platform makes it simple for advertisers to participate in these conversations – to join the authors and audience in a meaningful way.”
Big-name brands have tested the platform during its private beta. FM listed Apple, General Motors, Microsoft, and Sony among many others. At the beta site for the ad planning tool, FM offers a 35 percent discount for all campaigns booked through the platform during the beta phase.
FM does have an impressive stable of blogs, like Boing Boing, TechCrunch, Dooce, and others. Some sites have already weighed in on the useability of the planning tool; MarketWatch’s response was one of those:
The AdRants website also noted the launch, and compared FM to another sales representation company, BlogAds, which counts DailyKos.com among its blogs:
David Utter is a staff writer for WebProNews covering technology and business.