Fear and Advertising – Are you Scared Yet?

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WebProNews discussed fear and advertising with Steve Hayden, Vice Chairman of Ogilvy Worldwide. There is a lot of fear currently as we’re going through what Hayden calls "the biggest transition in advertising since the advent of television." What are your biggest fears in advertising? Please share.

Fear in business certainly isn’t restricted to advertising. Sometimes business arrogance ultimately leads to fear after mistakes are made. "If you stick with arrogant stupidity long enough, you start to lose sales, allies – you start to lose success. And things begin to fall apart. Then you get to cowardice."

This is explained more thoroughly in the clip above. Hayden also discusses some interesting innovations in advertising like

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Fear and Advertising – Are you Scared Yet?
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    Advertising eats huge amount of company’s money. In most intances, a company must really invest on the advertising department in order to have a positive result. Still, reasonable cost for advertising expense must be take into consideration.

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