Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they're already at the party, they should learn how to party harder.
We already know that Facebook serves, on average, over a billion video views per day – almost one per user. Here are some more impressive stats about the growth of video on Facebook that the company has just dropped:
We’re increasingly seeing a shift towards visual content on Facebook, especially with video. In just one year, the number of video posts per person has increased 75% globally and 94% in the US. And with people creating, posting and interacting with more videos on Facebook, the composition of News Feed is changing. Globally, the amount of video from people and brands in News Feed has increased 3.6x year-over-year.
Since June 2014, Facebook has averaged more than 1 billion video views every day. On average, more than 50% of people who come back to Facebook every day in the US watch at least one video daily and 76% of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.
Translation: video is the future of Facebook engagement, and you need to get on it.
Facebook is currently looking to rival video services like YouTube, and it knows it has the user base to do so. Facebook wants you to post your original videos on its site, and it wants brands to do the same.
Facebook also knows that much of its big opportunity in the advertising arena comes from in-feed videos ads. That's why the company introduced autoplay videos in the news feed back in 2013.
But autoplay can only do half the work for users and brands looking to grab people's attention.
"Shorter, timely video content tends to do well in News Feed. Keep in mind that auto-play videos play silently in News Feed until someone taps to hear sound, so videos that catch people’s attention even without sound often find success," says Facebook. "Whether you’re a journalist in the field or a public figure sharing a part of your life, post raw videos that are compelling, shareable, clips that no one else will have."
Facebook would like you to know that its video sector is doing great, and that it's worth your time to create videos specifically for your Facebook audience. You biting?
Image via Facebook