Facebook Users Favor Online News Sites

Facebook users loyal to news sites

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Internet users who click on links posted on Facebook that lead to news and media websites are more loyal to those portals than those coming from Google News, according to new data from Hitwise.

Among the most popular top 5 print media websites for the week ending March 6, 78 percent of Facebook users were returning visitors compared to 67 percent from Google news. The same was true for broadcast media, with 77 percent returning for Facebook compared to 64 percent for Google News.


Heather Hopkins, Senior Online Analyst, Hitwise, collected the numbers using clickstream data. The metric reports the percentage of visits by source (i.e. Google, Yahoo! Google News, Facebook, etc) that were new versus returning. New visitors are defined as those that haven’t visited the site within the past 30 days.

"Interestingly, visitors from Google are less likely to be returning visitors than average for either Google News or Facebook," said Hopkins.

"This reinforces the long term value to News and Media organizations of working with the likes of Google News and Facebook."


Facebook Users Favor Online News Sites
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  • http://www.merlinsltd.com Guest

    Facebook is out in front again beating all competition

  • http://hubpages.com/profile/dame+scribe Gin

    I think it’s great to have a news site on FB and ability to follow them. The only annoying part of it is that being a follower or fan doesn’t allow for auto- permission posting of comments regarding articles. This feature would be nice in exchange for boosting their own ratings.

  • http://alhayatalyawm.ephpbb.com/ ?????? ?????

    ?????? ????? ????????? ????? ???? ???? ??? ????????? ???????? ????? ???? ???? ????? ??????? ?????

  • http://www.personalloansservices.com Imam Irtiyantoko

    It is a good opportunity to sell a news in the facebook news reader.

  • http://www.gtwcmt.co.uk/Business/Business_Project_Management.htm GTWCMT

    Without seeing full metrics it is hard to say this 10% news visit shows that Facebook is a plus performer.

    Taking into account Googles Clean home page as apposed to the Igoogle Page, news is not a prominent feature of google and that news posts are often feed to friends of Facebook users who will have the peerage outlook (common interests) to others creating more viewers.

    Then you could also consider that Facebook frames often leads to people opening pages in there own instance which I would assume leads to additional ‘return’ visitors.
    Or we could say that maybe a collection of links on a theme could be posted leading to these returns.

    I am unsure if the metric’s just simply say that people visit Facebook more than they read the news.. nothing new there..

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