Facebook Updates Ads Manager ReportsBy: Chris Crum - June 26, 2013
Facebook just announced some new updates to Ads Manager Reports. The company says this is the latest move in its recently announced efforts to simplify its ad products, which included reducing the number of available ad units by over half.
With the new updates, Facebook says advertisers will be able to more effectively measure reach and other key metrics. Specifically, marketers will be able to measure reach and frequency across any date range for their ad, campaign or ad account. Marketers can also now break down each ad, campaign and account performance by age, gender, country or placement.
“Marketers can seamlessly modify and tailor each report to fit their every need by choosing the Facebook ad metrics they want to include in a report, breakout and organize the data how they want; and quickly save, export and schedule their reports for delivery,” says Facebook.
“We see these updates helping advertisers measure the effectiveness of their campaign in real-time, so they can continue to improve existing and future campaigns on Facebook,” a spokesperson for the company says.
The updates will roll out globally over the coming weeks. Facebook has a video about the updates here.
Last week, Facebook launched some improvements to Page Post Link ads. More on that here.
Facebook currently has over a million active advertisers.