This week has seen two major pieces of news related to Facebook's efforts to give YouTube a run for is money in video advertising.
As previously reported, Facebook is giving advertisers an option to pay only when their ads are viewed for at least 10 seconds.
On Wednesday, reports emerged that Facebook is running a new "suggested videos" test, which has another test within it, which includes a revenue share program in which Facebook shares revenue with video creators.
Variety shares a statement from Facebook:
“We’ve heard consistently from media companies and other video creators that if they were able to make money from their videos, they would publish more,” said Dan Rose, Facebook’s VP of partnerships. “We hear they get a lot of value from the distribution and promotion of their videos on Facebook… and we think this product will amplify that.”
“We think this will be net positive for (video) partners,” Rose said. “They don’t have to publish anything more than they already are – and they’ll start getting checks from us.”
AdAge says, "The question of how Facebook will try to rival YouTube's video ad business may have been answered."
It probably can't hurt.
According to a recent survey from Ampere Analysis, Facebook may soon provide 2/3 as many video views as YouTube.