After unveiling Promoted Posts for businesses that allowed them to highlight and give more visibility to individual posts (for a fee, of course), Facebook eventually let individual users do the same for their statuses, photos, events, and more.
Now, they've taken it a step further. Starting now, Facebook is rolling out the ability to let you pay to promote your friends' statuses, photos, events, etc.
So if your friend has an amazing photo that you think more people should see, you can now help them out, for a price.
The only people for which the post will be given prominent billing are the poster's friends. You're basically just bearing the weight for their promoted post. If the original poster and the promoter have mutual friends, they will see the whole thing.
"You can only promote posts to the people that your friend originally shared with. If you have mutual friends, they’ll see that you shared it and promoted it," says Facebook.
It should be gradually rolling out globally, and it will only be able to be used by those with 5,000 or less friends/subscribers. Shortly after rolling out Promoted Posts for users, Facebook did away with the 5,000-friend limit and let anyone and everyone promote posts. If this sort of cross-Promoted Posts takes off, there's no reason to think Facebook won't consider upping the limit here too.[via The Verge]