Facebook Shows You How To Make Better Video Ads

Chris CrumAdvertising

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Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are being made. Perhaps you can learn a thing or two from them.

"Each month, this spotlight will showcase top video ad creative, highlighting the best video ads across nine verticals: Automotive, Consumer Goods, Entertainment, Financial Services, Gaming, Restaurants, Retail/eCommerce, Technology/Telecom/Durables and Travel," a Facebook spokesperson tells WebProNews. "This month’s featured videos include L’Oreal, JP Morgan Chase & Co and Target."

"As video continues to grow as a storytelling medium for people and brands, Facebook is also sharing its best practices for creating video ads to help brands achieve their business goals," the spokesperson says.

According to Facebook, best practices for video creative include tailoring your story to your audience, investing in production, using the first few seconds wisely, focusing on storytelling, and telling your story without sound.

Obviously, while Facebook videos autoplay in the News Feed, they do so with the sound off.

Video is only going to become bigger on Facebook as the company goes head to head with YouTube in competing for ad dollars. It's also testing features that should leads to grater video viewing by users. If your'e not already seriously looking at video ads, you may want to think again.

Facebook is also said to be testing ad-supported videos with a revenue share program.

More about video ads and the new creative spotlight here.

Image via Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.