As Facebook readies its IPO, some investors have been frightened beyond the general terrors afforded by founder Mark Zuckerberg’s refusal to remove his rebellious-yet-comfy hoodie - they fear that Facebook might run into a bit of an issue concerning the effectiveness of its ad content in general, mainly the present lack of viable translation to mobile - Though, Zuckerberg has pointed out that Facebook's mobile app is the number one priority for 2012, and the social network has just released a new "Pages Manager" app for iPhone. Below are some screens:
The new pages manager is reminiscent of the main Facebook app, as applied to brands and fan pages. Users can access Facebook's Insights to monitor analytics, including page views, total number of users exposed to page content, etc.
The app is presently being pushed in New Zealand, and will make its way to the U.S. soon. Expect a slew of new mobile apps for Facebook, with the IPO in effect.