In early October, Facebook made a pretty huge, but pretty unsurprising announcement. The company had officially crossed the one billion monthly active user mark. To accompany the news, Facebook unveiled its first-ever TV ad, “Chairs.” The ad compared Facebook to chairs, among other common items. The point was that Facebook, like the everyday items, connect us all. Facebook = connection = chairs. Simple enough, right?
Well, the “Chairs” ad took on a life of its own, spawning multiple parodies (and Clint Eastwood jokes). First, it was toilets that were like Facebook. Then it was herion and masturbation that was like Facebook. Then it was pedophiles.
There’s even an “ARE LIKE FACEBOOK” Tumblr, which features random things being compared to Facebook – with no explanation. You can also go here to create your own “X ARE LIKE FACEBOOK” slogan.
As you can see, it’s kind of gotten away from Facebook a little bit. But Facebook is starting to embrace the joke and is currently working on reclaiming their own ad campaign. In the last couple of days, the official Facebook account has been posting their own “X ARE LIKE FACEBOOK” ads
What we learn is that Facebook is full of strangers, many of which can be scary – but sometimes sexy. Oh, and you shouldn’t use Facebook too much because it’s unhealthy. Or, something like that.
I’m sure we can expect to see many more of these posts in the coming weeks.