Facebook Page Admins Have a Face Too

    June 3, 2009

Isn’t it ironic that a social-networking site with “Face” in the name won’t allow you to put multiple “faces” behind your corporation/brand?

For sometime now Facebook hasn’t allowed users to post as themselves on a page where they’re an admin. Okay, okay… maybe not allowing is a strong statment, but Facebook really does need to develop an app for this. Currently you can have numerous voices on the page… but only one face? Wouldn’t your fans enjoy seeing multiple replies from different admins instead of the same generic admin account?

Would your business and fans benefit from having more than one "face" on your corporations Facebook Page? Let us Know.

Facebook page commenting

Do you see the issue here? Wouldn’t it make Facebook much more engaging to the commenting fan if they could see who is actually responding to them? Using the same screen capture from the WebProNews Facebook page, I’ve mocked-up an example below.

Facebook Page commenting - mock

Apparently I’m not alone in my quest for Facebook page posting individuality (say that 5 times fast). I’ve found numerous threads (1, 2, & 3) on the Facebook boards discussing this very matter… some discussions even date back a few months.

One of these threads, created by user Talon Trotman, shows him stating his case for a "best of both worlds" scenario…

"I suggest that facebook just allow admins the option to select when posting either as the page, or the individual. It would set up a best of both worlds situation. I personally don’t need my admins only being able to post as the page because as a group we like to comment on much of the media uploaded to the page, we can not do that now because it becomes confusing to our fans when we are making a post for ourselves but its coming up as a comment by the page. So please if you agree with my solution please comment under this thread or if you have a better solution that is welcome also."

Although there are numerous Facebook users who would love this feature added, they’re some that like it as is. In the same thread, Facebook user JulieArtworks PhotoArt purposes this question…

"Why would the admin want to post as themselves? Aren’t pages supposed to be for interacting with your fans as a business (or brand, or artist, or whatever)?"

I’ll admit she makes a valid point. But, for instance, what if a company wants their Facebook page to have a more "fun" feeling and wants numerous employees to engage with readers? User Aaron Stone submits this reply to JulieArtworks’s post…

"Well… for those of us that have several members in our group, being able to post as individuals (especially when having discussions that involve several members of the group) would be a huge advantage."

It’s not like Facebook users are asking for extensive changes, just the option to post individually on pages… that’s it.

Come on Facebook, give users the option to put their "Face" behind their corporation/brand!