Today, Facebook has announced an update to their free Pages Manager app that brings a couple of new features, along with the standard bug fixes and performance updates.
Now, in version 1.5, Page admins can make Offers directly from the app. Bringing Offers to mobile comes just a couple of weeks after Facebook gave their Offers program a huge global update.
That update to offers allowed businesses to include bar codes and other unique codes within to offers, for better analytics. The bigger change, however, is that Facebook Offers are now no longer a free option for page owners.
"[W]e will require that businesses include targeting and advertising as part of using Offers. Businesses will be able to run offers for a minimal fee, but more advertising budget will lead to greater distribution to your audience," said Facebook.
This Pages Manager update also brings landscape mode to the iPad, and allows page owners to post longer status updates.
Here's what's new in v1.5:
- Use in landscape mode on iPad
- Eligible Pages can create Facebook Offers
- Post longer status updates
- Bug fixes and performance updates
The last update to Facebook's Pages Manager app came back in September, when they allowed page admins to promote posts from the app.
You can download the updated app today.