Facebook Offers Marketers Twice As Many Partner Categories

Chris CrumeCommerce

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Facebook announced today that it has doubled the number of Partner Categories available in Power Editor from 500 to 1,000.

"These new categories can help marketers reach people who might be interested in their products and services for the upcoming holiday season," a spokesperson for the company tells WebProNews.

Facebook first announced the partner categories, which utilized Datalogix, Acxiom and Epsilon, back in April. They included things like "auto intenders" and "soda drinkers".

New categories include ones that are relevant to retail and auto brands. Facebook gives us the following examples:

  • Shopping > Women's Apparel – Accessories: Active buyers of women's accessories
  • Purchase Transactions > Sports and Outdoor Products Buyer > Highly Active Buyer: Active buyers of sports and outdoor products
  • Purchase Transactions > Tools and Electronics Buyer > Highly Active Buyer: Active buyers of tools and electronics
  • DLX Auto powered by Polk > In Market > Model > Subaru Outback: Auto intenders who are in the market for a Subaru Outback

"The goal of partner categories targeting is to give brands the ability to reach people who have expressed interest in their type of brand or product/service," the spokesperson says "For example, Hyundai recently reached auto intenders via Partner Categories and sold 2.1x more cars to this audience. This type of targeting makes the ads people see more relevant and higher quality on Facebook. No personal information is shared between Facebook, third parties or advertisers. The advertiser only knows the size of the audience and can’t access any information about individuals included in a category."

Access to the new categories requires you to re-download Power Editor.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.