Facebook Marketplace Goes Live With Oodle

Facebook Marketplace has relaunched and is now powered by online classified service Oodle.

Facebook first launched its Marketplace application in May of 2007 as a way for users to create, share and respond to listings across categories such as "Furniture" and "Roommates."

"Marketplace helps people buy and sell furniture and household items in a trusted environment," wrote Craig Donato, CEO of Oodle, on the Facebook Blog.

"Late last year, Facebook turned to Oodle for its expertise in online classifieds, and Oodle has built an entirely new version of Marketplace focused on giving people a place to buy, sell or give things away to the people they know."

Users who already had the Marketplace application installed will still be able to see it bookmarked on the Applications tab in the lower left hand corner of their screen. Users who have a live listing will have the option to transfer it to the new Facebook Marketplace.

Facebook Marketplace also has a new feature called Sell for a Cause, which allows users to donate profits from items they sell to more than a million charities.

"Turning the development and management of Marketplace over to an innovator in online classifieds will give users more advanced ways to create and share listings on Facebook," said Ethan Beard, director of business development at Facebook.

"We’re excited by the potential of the Oodle powered Marketplace application to offer an engaging classifieds experience on Facebook."