Facebook announced that it is now enabling all verified pages to share live video using the iOS app.
"With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share breaking news updates, take fans behind the scenes, host Q&As, and more," a spokesperson for Facebook said in an email.
"First introduced in August for public figures, Live has been used by thousands of athletes, musicians, politicians, and other influencers to get in front of millions of fans in real-time – and now it is possible for all verified Pages," the spokesperson added. "Facebook has been recently been testing Live with Pages including The Tonight Show Starring Jimmy Fallon, U2, The White House, Real Madrid, and more."
Earlier this month, Facebook announced it is testing live video from the News Feed, allowing a small percentage of people in the U.S. on iPhone steam video to their friends in real time.