Facebook Launches New Event Ad Options

Chris CrumAdvertising

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Facebook announced the launch of new advertiser tools for promoting events and giving them more visibility.

For one, Pages will soon be able to create ads for desktop and mobile News Feed to boost awareness for events. In the past, Facebook has only let Pages run these types of ads in the right-hand column on desktop. Page owners will be able to create vent response ads in the Ad Create tool and Power Editor.

The feature will be available in the coming weeks.

Additionally, event hosts will be able to view insights in the right-hand column of an event page. You'll be able to see the number of people who have seen a link to the event, who have viewed the event, and who have joined, saved, or maybed the event.

"These insights represent the first step we’re taking to help Pages better understand what’s working and not working when promoting their events," the company says.

In addition to the new tools for Pages, Facebook is changing the way events pages look for users. According to Facebook, they'll better highlight upcoming events and showcase new events, including suggested events based on info like the Pages you like, your location, and the day of the week.

According to Facebook, 30% of all the events people connect to originate from Pages.

Image via Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.