Facebook announced the launch of a new iPhone app for public figures called Facebook Mentions. It's the latest from the Facebook Creative Labs team, which is responsible for the company's Slingshot and Paper apps.
The app is designed to make it easier for public figures to talk with fans and each other from their mobile devices. It lets them see what fans are saying about them and respond, share updates, photos and videos, host live Q&As, join popular Facebook conversations and see the latest posts from people they follow, and get notifications about posts (including mentions) and other things.
"Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience," says product manager Allison Swope. "From cheering on World Cup players to checking out updates from favorite celebrities, there are more than a billion interactions between public figures and their fans on Facebook every week."
The app is only available to those with verified pages in the US, but it will become available to more countries and profiles in the coming months. No word on an Android release.
Images via Facebook