Back in May, Facebook finally started supporting animated GIFs in posts, but only those from personal accounts. A lot of Page admins were bummed about this because they recognized the potential to grab more attention and engagement from fans by using them.
While most Pages are still going to have to wait a little longer, the company is now at least testing the functionality with some of them, and that includes in ads.
A Facebook spokesperson tells WebProNews, "GIFs can be a fun and compelling way to communicate, so we've started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages. We will evaluate whether it drives a great experience for people before rolling it out to more Pages."
You can see them in action from Wendy's:
And Kuat (Coca-Cola's Brazilian brand):
I can't see this doing anything but helping Pages and ads, so I'd be surprised if this doesn't roll out more broadly eventually. How long that takes to happen remains to be seen.
Images via Facebook