Facebook Expands Video Ad CapabilitiesBy: Chris Crum - June 5, 2014
Facebook announced some new video ad capabilities. Advertisers looking to get more video views will be able to choose a Video Views objective when they’re creating an ad with the Ads Create Tool, Power Editor and/or API.
When this is chosen, Facebook will automatically optimize the targeting to show ads to people most likely to view videos on Facebook, across devices and target audiences.
“Additionally, advertisers with account representatives will be able to show people who have viewed a specific video additional ads, whether video or photo ads, through a new retargeting feature,” a Facebook spokesperson tells WebProNews.
Marketers will also have the option to add a call-to-action button to their video ads.
Facebook also announced the ability for advertisers with account representatives to “predictably manage audience sizes and the number of times their ads will be shown to those audiences.”
“And, since Facebook targeting is based on real identities, marketers will be able to more accurately control this across devices,” the spokesperson says.
The company discusses all of this more in a blog post here.
The new features will roll out globally in the coming weeks.
Image via Facebook