Quantcast

Facebook – Dying Or Not?

Get the WebProNews Newsletter:
[ Social Media]

Admit it: you thought Facebook was the coolest thing since sliced bread (okay, CD/DVD-RW drives). You were so proud of yourself for joining long before Facebook became the media darling they are today.

And now you’re cheering for its demise with the rest of them. But you’ll have to hold off on the death watch for a little while longer.

Last week, Hitwise published a graph that showed that Facebook’s traffic had dramatically fallen off after Christmas 2007 in the UK, through March 17. Compared to their growth over same period in 2006, that wasn’t good news.

Luckily, a couple days later, Hitwise looked back at the data: in the last few days of the week, Facebook’s traffic had jumped up to its Christmas peak—tying for its record high.

Do we need a refresher on Facebook traffic analysis?

facebook traffic analysis, uk

Now, tell me: is it spring break in Britain?

And if that’s not convincing enough, here’s some more data that might help: even before last week’s dramatic recovery, Facebook’s mid-March traffic for 2008 was seven times that of the year before.

yoy comparison of holiday-season facebook traffic in the uk

It’s easy to claim that “we’re so over” Facebook when it looks like the numbers are down, but the reality is that they’re not quite dead. Yet.

Comments

Facebook – Dying Or Not?
Comments Off
About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
Top Rated White Papers and Resources

Comments are closed.