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Facebook Creeps Up the Charts as 178 Million Americans Watch Online Video

comScore Releases Video Data for July

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comScore released its Video Metrix data for July today. According to this, 178 million people in the U.S. watched online video content during the month, watching an average of 14.7 hours per user.

During the month, Facebook moved up from the fourth position to the third position behind Yahoo properties, and of course Google properties at number 1. Facebook accounted for 46.6 million viewers.

Hulu generated the highest number of video ad impressions at 783 million in July. Americans viewed nearly 3.6 billion video ads in all. NewTeeVee notes that four out of five Hulu videos are ads.

Top Video Properties in July

Ranked by Video Ads - Online Video Properties

84.9% of the total U.S. Internet audience viewed online video during the month. The average video duration was 4.8 minutes. The average duration of online video ads was 0.4 minutes.

Video ads accounted for 9.8% of all videos viewed and 0.9% of all minutes spent viewing video online.

Facebook Creeps Up the Charts as 178 Million Americans Watch Online Video
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  • http://www.artofstorytellingshow.com Storytelling

    I find myself – more and more nervous about the private nature of Facebook – It’ s just like the MAll experiance where what once was public (main street) is not private – (mall indoor concourse) – the danger here is that it weakens civil society and engenders a less mixed civil society and causes everyone to stand alone with there group and Facebook becomes the controling factor – the company town in all it’s worst aspects…

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