Quantcast

Facebook Can Drive More Traffic Than Google

Ways Businesses Can Get the Most Out of Facebook

Get the WebProNews Newsletter:


[ Search]

I recently discussed Twitter as a great source of traffic to sites, but the even more popular Facebook can do and is doing the same thing. In fact, reports have Facebook driving even more traffic than Google to some big-name sites.

Facebook gets over a third of the number of unique visitors that Google does according to comScore. And it continues to grow. Compete shows the lines between Google and Facebook getting closer together:

"It seems inevitable that, given Facebook’s sheer scale (180 million registered users and counting), it would at some point start referring a lot of users to some sites, but the development is surprising," says AdAge’s Michael Learmonth. "Web users go to Google to figure out where to go next; they go to Facebook to, well, hang out."

If Facebook’s growth continues the way it has been, perhaps it should be considered Google’s greatest threat (when I say threat, I mean competition) – maybe not in general search, but in terms of where advertisers are spending their money. Certainly in the foreseeable future, people will continue using Google to search, and advertisers will continue to spend money advertising with them (probably even more now that they are doing more targeting), but Facebook also targets, and it’s not going to be overlooked. It could put a dent into AdWords revenue.

Even within search advertising, Facebook should probably not be counted out. "Much of the Facebook-driven traffic comes from links that members post via areas like ‘Notes’ and photos," notes Tameka Kee at paidContent.org. "If Facebook’s influence as a traffic source continues to rise, the next step would be to figure out how to monetize the traffic to those areas with paid search. That would be one way to entice Microsoft to renew its search deal (and give Microsoft a better return on its $240 million investment in the social net)."

Facebook Search Ads

That’s an interesting thought, considering Microsoft’s lack of any mindblowing new features coming from its own search engine rebranding. They don’t have any real-time search features planned for Kumo, but Facebook has its own search (and it’s getting more Twitter-like).

So What Can Businesses Get Out of Facebook?

Many of the tactics I listed about Twitter can be applied with Facebook too. That includes:

- Traffic obviously. Social networks have taken over email in terms of popularity. Facebook is the top dog and continues growing rapidly.

- People can "opt in" to be your friend and see your messages. This means your messages will be targeted specifically to people who are interested in your product. It’s a great way to get announcements to loyal customers.

- Just like Twitter, it can be used as a great tool for customer service, provided somebody keeps up with it.

- You can interact with the public while increasing brand awareness.

- You can watch what people are saying on Facebook about your business and use that information to manage your online reputation.

- Facebook advertising. They provide targeted ads (based on user profiles) and as mentioned above, Facebook gets a third of what Google does (that’s a lot) in unique visitors.

- Facebook apps (including one that will let you post right to Twitter from Facebook) make the possibilities near endless. Many apps even have further advertising opportunities.

- Twitter has a great many of the same advantages (and is certainly growing rapidly as well), but it also has a lot of skeptics. Facebook is much more widely accepted as a great social network.

>>>Are you seeing traffic from Facebook? Comment here.

Give us you tips on driving Facebook traffic and business…

Facebook Can Drive More Traffic Than Google
Top Rated White Papers and Resources
  • http://www.virtuallyready.com Lisa Duhamel

    I use Facebook regularly for both personal and business use – for my own business, as well as for my clients. An ever-increasing amount of my website traffic is being driven from Facebook to my website. I absolutely recommend that business owners take a good look at the idea of utilizing Facebook (as well as leveraging other social platforms) as a vehicle to extend their reach and increase their web presence.

  • http://keywebdata.com Chris Lang

    Again, as usual we are back to conversion. That’s great that Facebook drives traffic. That is real interesting, wow, I am excited. Can’t you tell?

    I would be allot more excited that Facebook traffic converts.

    Like WOW REALLY? A social site that delivers traffic that buys something? HOW Cool, that is really something there.

    Anybody that does not sell Internet marketing products got any numbers on Facebook traffic that converts?

    I can pull 3000 visitors from StumbleUpon at the drop of a hat, will they convert? Not at all. It would be nice to see Facebook change that.

    Also realize that that many Facebookers do not even know what a blog is or have a real site.

    Many of the new flood of Facebookers are MySpace refugees that are bailing out of a sinking ship (or sewer it’s up to you) and are 20 something kids looking for dating and the opposite sex.

    Even though I am all about business online and old in the eyes of these same kids, many of my friends are in the 20 something bracket, I have a unique window into what is really going on in the real world.

    Also, I have way more luck with Facebook groups rather than driving traffic directly off Facebook. Facebook now has the two step method in place like MySpace with warnings about leaving Facebook for another site.

    Just my two cents, have a good weekend everybody! – Chris Lang

    • Chris Crum

      Perhaps working at the networking aspect would help bring in an audience more likely to convert.

  • http://www.crearedesign.co.uk Adam

    Our business set up a Facebook account for exactly the same reasons, but I agree with Chris, what percentage of these convert? Most people won’t deliberately look for web design companies through Facebook, so it’s simply an extra source of traffic.

  • http://www.makeintellect.com Michael Lim

    I use facebook to promote my online business and I was create some groups for sending the latest news to the group members, it bring some traffic to my website.

  • http://screenwriting.tumblr.com Kurt Munro

    ZZZzzz…

    Use INSERT_LATEST_COOL_NETWORKING_SITE_IN_HERE to drive traffic to your site!!!111!1!111

    Remember when it was Myspace? These sites are just popularity contests, and unless you put in a stupid amount of time, or you’re an internet/tv personality of some kind, then you won’t get enough followers on Twitter, or friends on Facebook to make any kind of difference.

  • http://www.criminalexistence.com mdshare

    I might look deeper into it again but I wasn’t a myspace fan, same counts for facebook. So I guess I’ll forget again about facebook.

    Why, simple the time and effort it takes on both platforms to drive traffic to my sites.

    Compare that to twitter, it took me 5 minutes to have it fully automated setup.

    Now that’s a platform I like due to the simplicity, and I can’t complain as I get 100k extra pageviews/month on my sites thx to twitter.

    And I did barely anything, very simple setup not high tech , amateur style that works http://ce-ezine.com/2009/02/16/ce-goes-twitter/

  • http://www.tpdesigns.net TP Designs

    I’m in the process of setting up a Facebook “Page” for a client. Since their audience consists of people into a certain leisure activity which tends to be social, I think Facebook is a great place for them to get exposure. I’m not so sure, however, if the conversion for Facebook advertising is going to be competitive with Google Adwords, especially for smaller businesses. Maybe for big businesses that can’t spend enough of their marketing budget on search engine pay per click and need more eyeballs.

    I’ve been using Facebook for a couple of years now and haven’t felt the need to click on ads. That’s because I’m not their looking for something, I’m there to do something. I think the comparison with a program like Adwords is apples and oranges. May be a good venue for a company with extra advertising money, but I don’t think it’s going to put a dent in search engine ppc spend.

    • http://www.profitblaster.com Richard Bligdon

      Aroundabout way I discovered in regards to using Facebook,was after I created another lens on Squidoo,it asked me to “broadcast” it to Twitter,Facebook and Myspace!

      Nothing beats the power of Social Networking.

      • http://matamulia.com adhi

        yes, right
        facebook as Social Networking help me much to get more traffic and gte more friend get back again

    • Chris Crum

      From a user’s perspective, I have found far more intriguing ads (based on my personal info) than I ever have searching on Google. They usually catch my attention more regardless of whether or not I convert.

  • http://bossy-girls.net Lila S.

    http://bossy-girls.net has a page at facebook, http://www.facebook.com/home.php#/profile.php?id=1368694224&ref=profile No visitors from facebook come.

    • http://bossy-girls.net Lila Sovietskaya

      That page is disabled. See href=https://www.facebook.com/BossyGirls

      • http://bossy-girls.net Lila Sovietskaya

        That address is disabled. See https://www.facebook.com/BossyGirls

  • http://officialsafetyandsecurity.com Debbie Morgan

    I’m on FaceBook as well as Twitter and other social site to socially market my safety and security web site. It’s time consuming but is free so it’s worth doing if you have time.

  • http://6in1incomestreams.blogspot.com/ Multiple Income Streams

    The Deadness of myspace after rising to the top and now
    dropping down easily made me not to put much interest
    in facebook, but really i have come to see its a good place
    to get traffic and am starting to like using it often,
    but still prefer twitter for now.

  • http://lgrugerartandtravels.blogspot.com/ Lindy Gruger Hanson

    I use Facebook and Twitter daily to talk about my artwork and the artist’s path I’m on….I think it is a wonderful way to spread the word about what I’m up to with my paintings.

  • http://www.ebotez.com botez

    i wonder if in the future the local social network will get more importnace than the international social network sites.

  • http://www.kustomkoozies.com Bob Liddle

    We have just started using Facebook for marketing. The results are coming in slowly. Only time will tell.

  • http://www.wsinetreturns.com Guest

    I debate this issue all the time. Don’t drive traffic to your site if it’s not converting. However, this might not mean that the facebook crowd is the wrong market, it might simply mean that your website is not set up to correctly interact with these folks. Most people do not employ conversion tools necessary to take advantage of this traffic and as a result just complain that they are getting traffic and no customers.

  • http://www.buzz2u.com Buzzirk Bryan

    I have always like Twitter,maybe because 140 is all the words i know. lol b.b

  • http://www.franchisetoown.com Chris

    I just started a social media campaign – but nice advise.
    thanks
    c

  • http://www.execability.com Gareth

    We found that with the limitations of Facebook Ads & Google Adwords, you have to be very specific and focus your ads on the target. For example with Google, you can do this by location, and with Facebook, by social factors – age group, location etc. Therefore it is possible to be quite specific about the type of person you are trying to attract. Remember, targeting 5000 very specific people is much better than advertising to 500,000 random people.

    Having said that, we ran several campaigns on Google and Facebook over a two-month period advertising seminars to beat the recession. We found that Facebook beat Google every time. We got responses much more quickly and better quality leads. Also the Google estimates for the number of clickthroughs were wildly inaccurate, whereas Facebook amazed us with the clickthroughs. At one point we had more traffic coming to our site from Facebook than everywhere else put together!

    • http://kimsboutique.com Kim’s Boutique

      I am new to the Web for my new store at www.kimsboutique.com and am glad there are people out there to give advice to us newcomers. We need the help especially in this economy when no one has the extra to advertise but need the sales to feed thier children. Great advice, I just signed up with Facebook and found a bunch of friends I knew from highschool.

  • Remembered

    Wow i wanted to discuss this exact topic. My website @ http://www.newreleasewall.com had just been crawled by google and indexed for the first time few weeks ago.. Right away I put up facebook ads and I really didn’t spend much to get the couple hundred cheap clicks I did. I didn’t wanna spend any money on advertising yet really but i got over a million impressions in 1 week with facebook and that works for anybody with any marketing solution needed. Highly recommended to include alongside your googleadwords campaign or anything else you use.

  • http://www.kamjah.com/blog GoalGetIt

    Hi, Thanks for sharing these tips. Personally I like facebook easy to use features. While google have so many features and things which may be easy for web masters/SEO peoples but for a common web user like me are very complex.
    Before reading this post I never tried Facebook for traffic purpose, but now it will help. Thanks

  • http://www.shoelacelock.com Dennis Borchardt

    I have ads running on “the big three”(Google,Yahoo,MSN) and just started on Facebook two weeks ago and already can see a difference.
    I have two websites
    www.shoelacelock and www.bagalot2.com and they are both on Facebook.
    I like the way you can target your potential customers better. You seem to have more control.
    I didn’t think I would like the whole “social media” thing but I was wrong.
    I was never on Facebook before, then I started to advertise and all of a sudden you start to get in touch with more people that you know and now I guess I’m hooked as well.So I guess I’m one of the 180 million.

  • http://www.gocompareremovals.co.uk Cheap Removals London

    IMO, Facebook is for targeting kids. I’m sure its useful but is a supplementary form of advertising, not an alternative to Google.

    • Chris Crum

      There’s no reason (budget permitting) not to use more than one tool at your disposal.

  • Guest

    A great free help for facebook traffic
    http://www.superadder.com/index.php

  • http://www.smsfloor.blogspot.com Faizan

    Yes I Think
    Facebook Can Drive More Traffic Than Google

    www.smsfloor.blogpsot.com

  • http://www.cycle-lifts.com Motorcycle Lift

    Sounds like many are having good results with this strategy. It is certainly worth looking in to.

  • http://www.ammgospel.com N.C; Jackson

    Yes, face can drive great a traffic but than Google, one has to consider several factors.

    • http://www.buytshirtsonline.co.uk/ Gary

      How can facebook target traffic anything like google? people enter keywords into google to find what they are looking for. Even if peoples facebook peofile matches your keywords it you cant preume they are going to want to view your site.

  • http://zebida.com/main/ Hisham

    Even when targeting traffic, facebook is the best!
    when using google adwords you are targeting readers, but with facebook you are targeting people!

  • http://www.money-merge-mortgage-acceleration.blogspot.com Derik “Money Merge Account” Tutt

    Facebook to me is a much more professional atmosphere than MySpace. It’a a great place to network with other adults. At the same time, Facebook is what you make of it. You can’t expect to just slap up a profile and see tons of traffic coming your way. It takes time and a whole lot of networking on your part.

    • Chris Crum

      Yes, I think people often overlook the networking aspect of social networking. A presence is more than just a profile.

  • http://www.hoteltravelexpress.com Soobash

    I prefer not to live in illusion and we all knew the power of google worldwide. Facebook was just born a few years ago. I think time is the best answer for this question. But nothing is impossible, facebook has done real progress.

  • http://www.justlove.org.uk Adrianuk

    I advertise around the world on Facebook for a cent per click and find it to be exellent for real traffic. I like that its possible to add a photo with each campaign. Advertising on Facebook has made my website a lot more popular. More effective than Google Adwords.

  • http://www.ubikartun.com Ubi

    Whenever I post anything new on my blog, I will put the link into my facebook status and I can see lots of traffic coming. Well, no hard work and it’s free too! :)

  • http://www.manangroup.org Achmad Murtadho

    Frankly speaking – as for as I know that facebook has currently upgraded themselves to be the best media in Indonesia and almost surpassing the other media in gathering people. But I prefer to propose not too much advertising that may disturb the end user where they are now immersed in this new media. Good luck.

  • http://www.watchmen-products-shop.info jack

    You are right. 2 years ago, I started facebook and was thinking that we shall use it to bring traffic. But needs some time.

  • http://1st-muslimbabynames.com Tazkal

    According to my idea, facebook is the best!
    when using google adwords you are targeting readers, but with facebook you are targeting people!

    Google has too much money and power to allow Facebook to challenge them. They can easily tweak google adsense to make it more appealing to blogs and customers.

  • http://www.herbalhealthcare.in Guest

    Hi..

    I am also agreed with this article. Today more & more people are using social networking sites to contact in to keep in touch with friends & clients. I am also taking help of social networking sites like Facebook, Myspace, Orkut …. to inform them about my online natural health care store.

  • http://www.typemock.com/ Unit Testing

    Facebook are having problems with seling their advertisments, becuase it was prooven that Facebbok users do not click on Ads, they are there to have fun, not ‘work’

  • kaz

    I would love to advertise with Facebook but would like to control my payments. Some times i would like to only pay what i can afford and not have money taken out of my account on a regular basis.

  • http://hobbybola.blogspot.com herry

    hii…klo anda penggemar bola
    kunjungi situsku di http://www.hobbybola.blogspot.com

  • http://www.firmalatter.dk/latterkurser-og-workshops/latterkursus.htm Ejvind

    The ads are cheaper, and more targeted, because people are telling facebook what they like.

    Google is trying to do something similar with personalised search, but in their case, I think it’s a bad idea. For Facebook it works – for Google not.

    I use both media to advertise, and strangely I get more customers from Facebook than from Google, even thogh I am paying less to facebook. I believe that more of my traffic and ROI will come from other sources than Google in the future.

  • http://www.lucysfabrics.com Lucy

    I quit using Facebook Ads because the vast majority of ads that are now being shown are scams, repetitive, annoying and offensive. I didn’t need to have my business associated with that so I quit advertising and told Facebook why.

    My business profile, which is free, is growing and directing traffic and I am keeping that up, but can live without paid ads til Facebook gets things cleaned up.

  • Guest

    Hi everyone,

    I just made the new website Play By Orc Pad http://www.orcpad.com and i was wondering which are the best ways for using facebook too to draw traffic and best way for google would be great too since i am primarily google oriented, i am not using facebook at the moment but after reading this i am thinking to start… any good tips or ideas how to start this?

  • http://www.overstocksilver.com/ Mike Cooke

    Definitely, Facebook can drive more traffic than Google, it is also a great site of meeting different people around the world. One of the best site I prefer.

    • http://www.fanhistory.com/ Laura

      Can you give details on your definitely? How did you implement your FaceBook solution in order to get more traffic out of FaceBook than you did from Google?

  • http://www.ads-win.com kharbachi

    I used facebook to generate trafic on my website & that was really usefull & had postive impact. but the situation has changed since facebbok has disactivated all the links submitted on it
    i hope that not gonna be for longer

  • http://www.klynworld.com franklin

    i believe so many people visit sites with various intentions, it therefore depends on what the visitor has in mind. Google, Facebook or any website. I might visit a frienship site and in the process of checking out whats up, I might notice something that I might refer someone in need of that to.
    in conclusion both Google and Facebook are great promotional platforms. My site www.klynworld.com, i use, apart from other free or relatively cheap advertisements, i purely advertise through Google.
    Franklin

    • http://abbasservice.ca Abbasservice

      I have used face book ads before and they did work for a while but I will need more proof that this type can generate more than Google. In fact my website is listed in the top 5 on Google Yahoo, and MSN under keywords home renovation specialists! are website is http://abbasservice.ca try it you will see.

      • Are you kidding me

        I tried your keywords and did not find you anywhere, much less the top 5.

  • http://www.fanhistory.com/ Laura

    I would have found this post more useful if you had provided some actual metric data to confirm that this works. Beyond you know, the feel good idea that the concept is a good one. I have a large Twitter presence but the amount of traffic the account helps drive is negligible. I post links to FaceBook fairly regularly and I see almost no benefit. Please give some concrete metrics and case studies because yeah, this feels like feel good hype of some one trying to sell services.

    • http://www.chaseadamsphotography.com Chase Adams

      I had considered using Facebook as a way to drive people to my site. I am a photographer, just trying to get my work seen. I have been doing SEO & adwords in Google, and have gotten 4 times as many hits from facebook as google organic search. I know this, because my google analytics shows me how many hits I get from different sources. Another thing I’ve found useful is posting to forums that are relevant to what I do, (i.e. digital photographer forums) and that has also helped drive traffic to my site.

  • http://www.filing4africa.com Maryke

    I have advertised my business on Facebook and received a lot of traffic. When you use the advertisement on the side, it doesn’t matter who are your friends or not.

    I make use of Google as well, but haven’t had much success up to now.

    I make use of notes, pages, gift apps, quizz as well and have found that I’ve received some queries from that as well.

    • Josh

      If you don’t mind me asking.. Do you view your Facebook advertising traffic through Facebook itself or through Google analytics, and if you do use google analytics where do you go to check for traffic from facebook? thanks for any help.

  • http://www.smartpoppy.com.au/categories/Brand/Bobbi-Brown/ Bobbi Brown

    I’m sure that for a few people facebook can drive more traffic. For the majority, it just doesn’t make sense. People go to Google (and go regularly) with the sole intent of getting somewhere else. People go to facebook with the intent of hanging out, not going somewhere. Google also still gets way more traffic than facebook. It doesn’t pass the common sense test.

  • http://www.facebook.com/profile.php?id=1512185706 S

    I like to consider what is interesting for me and my friends. Afterwards I

  • http://www.dragonstailmotorsports.com Dragons Tail

    I do know advertising works but only if you get the advertisement in front of the people whom you need to see it. Facebook has the potential to place your ads in front of many people but why have it shown to someone who has no interest in what we have to offer. Yes we may pick up a few spur of the moment shoppers but most people are not on Facebook or most other social networking sites looking for items to purchase.

    This would be like driving to work and on your way you see a bakery and stop in just to buy a loaf of bread. You did not need the bread nor do you plan on using it any time soon.

    The odds that you would stop at that bakery and make a purchase without having a need for it are slim to none. With the economy in the shape it is in there are alot less spur of the moment purchases being made. I feel more people are taking the time to learn about the products they are purchasing and money spent where it will do the best is money well spent.

  • Guest

    Definitely, Facebook can drive more traffic than Google, it is also a great site of meeting different people around the world. One of the best site I prefer to use.

  • http://entrepreneursucceslink.blogspot.com/ okefinancial

    Thank so much for this information, this is great info

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom