Facebook Audience Network Gets New Ad Formats

Chris CrumAdvertising

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Screen Shot 2015-08-11 at 11.34.38 AM

Facebook announced some new ad types and formats for Audience Network, the mobile ad network it launched in October, which lets mobile apps monetize through Facebook's advertisers.

"Since launching last year, the Audience Network has provided publishers and developers with engaging, high performing ad units backed by Facebook's 2M advertisers," a Facebook spokesperson told us in an email.

Audience Network will now support native video and new formats for interstitials including Carousel Ads, Dynamic Product Ads, and Click-to-Play videos.

Facebook says the Carousel ads will give advertisers more real estate in full screen interstitials to showcase imagery for their mobile apps. They'll be able to show five images in one ad unit.

The Dynamic Product ads let advertisers create ads based on the products people have visited on their app. Facebook first announced this kind of format a couple months ago.

"Retailers and e-commerce businesses with large product catalogs who want to create personalized ads for their shoppers can get a lot out of these formats," the spokesperson said.

The click-to-play videos come in the form of full-screen interstitials that provide click-to-play video experiences that the users can control.

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Facebook has a native ads mobile monetization page here that provides a number of resources for iOS and Android.

In May, Audience Network got some new native ad tools including a new way to manage multiple native ad requests so they can make sure the highest performing ad is delivered at the right time to the right person.

Image via Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.