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Facebook App Directory Overhaul Launched

Apps To Become More Engaging, Visible

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Update: Facebook launched the App Directory, App Verification Program, and ne App Profile Pages today.

Original Article: In the coming weeks, Facebook will formally launch its App Verification program, a new Application Directory, and new App Profile Pages, a spokesperson for Facebook tells WebProNews. Each of these will allow users to more easily discover and interact with the applications that are most relevant and valuable to them, they say.

This all makes perfect sense considering the company is getting ready to test a payments system that would allow for the exchange of currency through third party apps on Facebook. Facebook is going to want such a system to get huge in the future, so making apps easily accessible to the people who would be interested in them the most is a smart move.

Facebook App Directory

Current Application Directory

Facebook’s Application Directory boasts over 52,000 apps that have gone live since Facebook Platform was opened up two years ago. The new directory will include: 

Improved categories – A refreshed list of categories that more accurately represents the apps listed within

Updated App Profile Pages – These will look like public profile pages, including the tabbed structure that will let developers communicate with fans of the app in the news feed. This will make sending out updates easier.

Stream of Application Stories
: The new directory homepage will feature a stream of stories that users’ friends generate from apps. "This stream will expose applications in a socially-relevant way and help the millions of users who visit the Application Directory each month stay updated with their friends’ activity on Facebook," says a post on the Facebook Developer Blog.

These changes should greatly affect how Facebook users engage with applications, which is exactly what Facebook needs to do if it plans to monetize a payments system that is based on apps. It’s also great news for the app developers because the new changes should provide a better means of engagement from users, and an overall better sense of visibility.

Facebook App Directory Overhaul Launched
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  • http://webmechanism.com Tim

    Certainly looks like a formalising and crystalisation of Facebook’s future direction.

    I wonder if (when) they actually do start allowing payments they have learned the lessons of PayPal.

    Good article.

    Thanks

    Tim