Facebook announced last September at its f8 event that users would be able to start using more "actions" on Facebook as they engage with various apps and sites. That means doing things besides "liking" content, whether that means listened to, watched, cooked, or whatever.
“[We're] going to make it so you can connect to anything you want in any way you want,” said Facebook CEO Mark Zuckerberg at the event. “Last year we added the nouns, this year we added the verbs.”
Well, perhaps he should have said, "next year we'll add the verbs," but you get the idea.
Earlier this month, it was reported that the actions would be launching any day now. Today, it is being reported that they will launch on Wednesday.
Facebook is holding a press event, where it is said to be unveiling new apps to take advantage of more actions. We'll find out soon enough what all apps and actions this will include.
One thing that businesses should note about these apps and actions is that they will open the door to some new advertising opportunities (which combined with some other ad-related efforts on Facebook's part, should fuel revenue nicely ahead of the company's IPO).
The actions will no doubt make user timelines more interesting.