Facebook has acquired Onavo, a mobile data compression and analytics company out of Israel.
Onavo announced the news in a blog post on Sunday. In that, co-founders Guy Rosen and Roi Tiger write:
As you know, Facebook and other mobile technology leaders recently launched Internet.org, formalizing Facebook’s commitment to improving access to the internet for the next 5 billion people — this is a challenge we’re also passionate about.
We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share. When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand. As always, we remain committed to the privacy of people who use our application and that commitment will not change.
TechCrunch shares the following statement from Facebook:
“Onavo will be an exciting addition to Facebook. We expect Onavo’s data compression technology to play a central role in our mission to connect more people to the internet, and their analytic tools will help us provide better, more efficient mobile products.”
Onavo will keep its office in Tel-Aviv, and it will become Facebook's new Israeli office, its first in the country.
Terms of the deal were not disclosed.
Internet.org was announced back in August aimed at making it easier for billions of people to gain access to the Internet. The company is working with others like MediaTek, Nokia, Opera, Qualcomm and Samsung on the development of new ideas and business models to make Internet more affordable throughout the world.
Last week, Google announced a similar, yet different initiative with the Alliance for Affordable Internet with 30 other organizations. This is aimed at influencing policy in various countries, also with the goal of making Internet more affordable.