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How To Create Good Copywriting For Conversions: Creating the Copy

In Part 1 of our series on Creating Good Copywriting For Conversions, we covered using stats and analytics to research and guide your efforts. In Part 2 we break down steps you can follow to help you develop a personal procedure to create effective copywriting.

How To Create Good Copywriting For Conversions

In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics of stats and analytics.

How To Write For Search Engines

SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to help unique pages place at or near the top of search engine rankings.

Future Proof Your SEO

When you’re working on your optimization programs, are you thinking ahead? Do you watch industry trends to see what may be on the horizon? If not, then it’s time you did. Business planning is all about not only today, but tomorrow as well. Search engine optimization programs are no different – they need to be future-proofed.

SEO Copywriting: How To Write For Publication

Many metaphors have been offered up to describe or explain the Internet, but calling it "an ocean of words" is as accurate as any other. In 1998 the first Google index counted 26 million pages, by 2000 it had reached the billion mark and by 2002 it had more than tripled again to over 3 billion. In July 2008 the company's Web Search Infrastructure Team announced that it had counted 1 trillion unique URLs on the web at once. At an average 1000 words per page, that means the web contains an astonishing 1 quadrillion words. That's 15 zero's.

How Multiple Online Marketing Efforts Can Succeed

If business owners want to gain a competitive edge online in 2009, a comprehensive strategy is the way to go.Businesses of any size will succeed with online marketing – and blow past the competition – by focusing on multiple fronts at one time to deliver the most favorable ROI.The Internet offers a dizzyingly array of services, everything from search engine optimization and link building to paid search, banner advertising and video marketing. Each has merit and can improve profits.How could it make any sense to let them operate as silos?

Putting Behavioural Metrics In Perspective

So here’s the question; are behavioural metrics being used in modern search? You do remember them right? Those warm and fuzzy little signals such as bounce rates that there all the rage in late 2008 in the search engine optimization world? Sure you do… but let’s take one last look.

Keyword Suggestion Tools From Google And SEOBook

Key Differences Among the Most Commonly Used Keyword Suggestion Tools - Part TwoThe 800-Pound Gorilla and the New Kid on the Block: Google and SEOBook

Blog Optimization Is An Ongoing Process

Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons  only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail.

Do You Have A Mission Statement?

Today I had an epiphany of sorts. A revelation, if you will. The result of these great new truths in my life were the following; a panic attack, followed by a hypochondriac-type list of symptoms that can be attributed only to that harshest of all diagnoses: reality.