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Expert Articles Archive

Pubcon: Brett Tabke's 26 Steps To 15k a Day

There's no need to introduce Brett Tabke's '26 Steps To 15k a Day'. The page, that was posted almost seven years ago, has had nearly 29 million page views and 15 million unique visitors. It has also been used as a training manual by numerous Fortune 100 companies.

Linking Out Can Be A Valuable Marketing Strategy

Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.

Getting More Out Of Marketing Conferences

Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?
News Tags: SES, WebMasterWorld, SEMPO, DMA, SME, PubCon

Using Social Media To Help Your Business Grow

First let me say that I'm 100% against any form of spamming or overt promotion of products or services on Yahoo! answers or any other network. This article is about adding real value to those networks before anything else. Goal: Connecting Your Expertise With Those Who Need It - Fast and Without Noise.

Digital Marketing and ROI - Attract, Retain and Convert

 “psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.
News Tags: Marketing, media, ROI

Digital Marketing and ROI - Digital Marketing Choices

 “I know half the money I spend on advertising is wasted, but I can never find out which half.”, John Wanamaker 1838 - 1922, founder of the first American department stores and 35th US Postmaster General.

Digital Marketing and ROI - The Rules Rewritten

All media is now digital. Holdouts which have not yet converted are desperately trying to figure out how to make the transition happen. As of February 2009, television signals will only be broadcast digitally; a leap necessitated by the immutable laws of physics, economics and government.

How Does Slow Load Time Affect You?

In a world where more and more households are connected to the internet, bandwidth is becoming an issue and brownouts have been predicted to occur in the next few years. With the strain on the infrastructure of the internet this makes having an efficient, fast loading website all that much more important.

Does Age Matter In Marketing?

Sometimes I can't resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on ... age statistics. Just about every web site that tries to sell advertising reports on the age stats of their visitors. Television programs report on their ability to reach wide demographics whether it is the "coveted" 18-34 males or moms from 25-44. Let's face it ...

The Value Of A Link

Pricing a Link When trying to understand the value of a link a variety of factors can be considered, including:
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