There is an interview on Open Forum in which Seth Godin interviews Richard Branson. The question is: Why is small business is better than big business?
Branson explains how he structures Virgin so that it is a series of small companies. People know each other by first name. People need to know each others strengths and weakness, and collaborate, and be responsible for the work they do. Branson believes this open small company results in a better service to clients.
I just spent the past two days at the Inbound Marketing Summit in Dallas. While I am no expert on social media, I am also not a novice so there was plenty for me to learn. Chris Brogan's New Marketing Labs puts on the event and they did a great job. The roster of speakers spanned nearly every area of Internet Marketing with a strong emphasis on social media which is no surprise whatsoever considering the source.
Bill from SEO By The Sea published a good article entitled "Writing Content for Small Businesses Online", in which he talks about search taxonomies.
For those new to the topic, I thought I'd go over it, and show it applies to SEO strategy.
Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals.
At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I'm not going to discuss that panel here and will leave that to another post. But an interesting thing came up during my presentation...
Has Google's model of spidering and indexing web pages in an ordered list become obsolete? Is the old static model of search about to be replaced? Does a real-time online conversation (a la Twitter) make for a more relevant and compelling search experience? These are the questions that I recently posed to a group of search and Internet experts. To say that these guys know their stuff would be a complete understatement. It's more like these are the professionals that have defined the modern science of search and search marketing. You'll see what I mean when you read the quotes below.
The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever. So, what are marketing managers to do to meet such demands?
Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.
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