WebProNews

Should You Still Submit To Directories?

One of the buzz topics in the marketing world for the past few months is the fact that directory submission is dieing as a method of link development and search engine optimization.  To add to the buzz, if you regularly check up on Google’s Webmaster Guidelines you will notice that it no longer lists submitting your site to relevant directories as something you should do.  To some, this is a sign that search engines no longer view directories as important.

Getting All You Can Out Of Online Social Communities

So you’ve entered the land of brand-building in online social networks.  Now what?  Online communities can be great places for marketers to learn and engage with their customers and other consumers.  In order to get all you can get out of it, there are certain guidelines to follow that may help.  Below are the 5 Commandments for How to Act in an Online Social Community.

Branding And Search Engine Marketing

Do you have a brand? If not, your site is part of a "cesspool." In AdAge Google's CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms:

Should You Buy Links?

This old chestnut. There is a post over at Search Engine Land by Danny Sullivan entitled "Conversation With An Idiot Link Broker". To cut a long story short, some guy tries to broker a link deal with Danny, seemingly not knowing who Danny is, and Danny plays him along. Danny reports him to the Google spam team. For the sake of furthering discussion, I'll play devils advocate :)

Savvy Competitor Analysis and Keyword Research Your Competitors Arent Doing

First, let’s tackle competitive analysis. As an entrepreneur, you're no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm -- both why they like your rivals and why they refuse to work with you.

Top Search Engine Marketing Tools

The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. SEO, which was once considered a bit of a seedy niche, has grown with search to become a mainstream marketing practice, with...

From Link Centric to Well Rounded

I am tired of so many new and old SEOs talk about linking, the importance of it and how your efforts will be wasted if you don’t embrace it. I like linking and believe it provides a good way to build credibility on the search engines, especially for new sites, but I put it last on my list. That’s right I said last. I may be old school but I have found I can cut back my dependency (time) on the number/quality of incoming links if I follow some basic principles.

Disabled? No Internet for You!

Disabled? No Internet for You!

What In The World Is Net Neutrality?

I had the great pleasure and privilege of speaking at Search Engine Strategies 2008 in San Jose. The topic? Net neutrality. This is the point where your eyes glaze over and the inevitable question, “What is net neutrality?” comes forth. And that’s the point of this article.

Search Marketing: Transform your Channel Strategy

As technology advances and the demands of customers fragment, the task of empowering resellers and distributors with effective and relevant marketing tools becomes more daunting than ever before. To solve these challenges, a handful of forward-looking companies are experimenting with emerging technologies and particularly Search‹to empower their channel partners in an attempt to make them more flexible and responsive to the changing market. The Channel Challenge