WebProNews

Blogs Are For More Than Just SEO

There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular.  It’s pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results.  Such tactical advice can be very effective.

It's Not Mojo: How to Take the Guesswork Out of Keyword Selection

Gut instinct and superficial analysis just can't cut it anymore when choosing keywords, a hallmark of search engine optimization (SEO).The stakes are high for sophisticated marketers who need to give an SEO program the best shot at success in a competitive marketplace. It can take months to secure premium organic rankings for some relevant words that can bring traffic to clients' sites. If they pick the wrong keywords, they're going to waste a lot of everyone's time and cash.

Link Building With Articles

There are many different ways that a link can be built. One that is often overlooked but which can have huge rewards is writing and submitting articles. The reason article writing and submission is arguably one of the best of the link building methods is that it not only functions as a link building exercise but also a traffic source. Honestly, can you think of a better use of your online marketing time than a tactic that provides for traffic and which can help improve your search engine visibility? Neither can I.

Making Your Internet Business Eco-Friendly

The growth of the Internet world as a means for producing revenue and gainful employment has provided those in it a unique opportunity. Rare is it to find an industry where one can produce little in the way of non-recycleable garbage and can easily and painlessly offset the negative impact they have on the world. Can those involved with the oil industry claim to be eco-friendly?

Differences Between the Most Commonly Used Keyword Suggestion Tools

Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static (unchanging) websites that are not looking to strengthen or increase their industry share, any dynamic (changing) website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword research is not a luxury, but a basic survival tactic.

Change Your SEO Campaign

We are still in the wake of the historic election and the most prominent word that seems to be on everyone's mind is change. Now, for change to come from Washington we all can safely say, regardless of party affiliation, that it will take quite a while. In other words, don't hold your breath unless you are ready to pass out from lack of oxygen. There is one area, however, where you can enact change and possibly have an effect on your business before the Inauguration in January. That area is your search engine optimization efforts.

Search Marketing Has Two Sides

Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do it: to do more business via the Internet. I have seen these two sides face off and claim that the mere existence of the other makes life impossible for them. I have seen these two not communicate at all. I have also seen these two sides cooperate. In the end though, this is all behind the scenes stuff. How we look to the business world should be on everyone's mind.Reblog this post [with Zemanta]

Microsoft Recommending Link Exchange Schemes?

Most of the SEOs were amazed by reading the article written by Skip Chilcott, Sr. Product Manager of Microsoft.

Dr. Larry Cornett on Universal & Blended Search

One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo's future in this area.

Pubcon: SEO Strategies Various Companies Have Employed

This session had the various speakers highlighting the SEO/SEM strategy their companies have employed, the challenges they have faced in the field as well as the areas that need to be worked upon. Moderator: Joseph Morin Speakers: