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Expert Articles Archive
Making Your Internet Business Eco-Friendly
By Dave Davies - Wed, 12/03/2008 - 9:12am.
The growth of the Internet world as a means for producing revenue and gainful employment has provided those in it a unique opportunity. Rare is it to find an industry where one can produce little in the way of non-recycleable garbage and can easily and painlessly offset the negative impact they have on the world. Can those involved with the oil industry claim to be eco-friendly?
Differences Between the Most Commonly Used Keyword Suggestion Tools
Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static (unchanging) websites that are not looking to strengthen or increase their industry share, any dynamic (changing) website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword research is not a luxury, but a basic survival tactic.Change Your SEO Campaign
By Frank Reed - Wed, 11/26/2008 - 12:28pm.
We are still in the wake of the historic election and the most prominent word that seems to be on everyone's mind is change. Now, for change to come from Washington we all can safely say, regardless of party affiliation, that it will take quite a while. In other words, don't hold your breath unless you are ready to pass out from lack of oxygen. There is one area, however, where you can enact change and possibly have an effect on your business before the Inauguration in January. That area is your search engine optimization efforts.
Search Marketing Has Two Sides
By Frank Reed - Wed, 11/26/2008 - 12:16pm.
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do it: to do more business via the Internet. I have seen these two sides face off and claim that the mere existence of the other makes life impossible for them. I have seen these two not communicate at all. I have also seen these two sides cooperate. In the end though, this is all behind the scenes stuff. How we look to the business world should be on everyone's mind.Reblog this post [with Zemanta]
Microsoft Recommending Link Exchange Schemes?
By Navneet Kaushal - Tue, 11/25/2008 - 5:18pm.
Most of the SEOs were amazed by reading the article written by Skip Chilcott, Sr. Product Manager of Microsoft.
Dr. Larry Cornett on Universal & Blended Search
By Manoj Jasra - Mon, 11/17/2008 - 5:06pm.
One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo's future in this area.
Pubcon: SEO Strategies Various Companies Have Employed
By Navneet Kaushal - Thu, 11/13/2008 - 9:42am.
This session had the various speakers highlighting the SEO/SEM strategy their companies have employed, the challenges they have faced in the field as well as the areas that need to be worked upon. Moderator: Joseph Morin Speakers:
Pubcon: Brett Tabke's 26 Steps To 15k a Day
By Navneet Kaushal - Thu, 11/13/2008 - 9:38am.
There's no need to introduce Brett Tabke's '26 Steps To 15k a Day'. The page, that was posted almost seven years ago, has had nearly 29 million page views and 15 million unique visitors. It has also been used as a training manual by numerous Fortune 100 companies.
Linking Out Can Be A Valuable Marketing Strategy
By Peter Da Vanzo - Wed, 11/12/2008 - 5:22pm.
Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.
Getting More Out Of Marketing Conferences
By Lee Odden - Tue, 11/11/2008 - 9:29am.
Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?
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