WebProNews

One Pay-Per-Click (PPC) Search Marketing option that you may not have considered is LookSmart. Sure, you may not hear about them as much as your Googles and your Yahoos, but that doesn't mean that they can't be just as effective.

Aside from PPC search marketing, they also provide banner and rich media advertising. These are good ways to build your brand, and drive highly targeted traffic to your site through LookSmart's growing family of vertical search sites and syndication partners.

A few benefits the company cites for advertising with them include:

• 13 categories of qualified consumers segmented 180 different ways
• Extensive distribution network of quality partners
• Click fraud protection via TrueLead, advanced filtering technology
• Smart and Broad Match targeting options
• Advanced tools for high-level users such as bulk upload
• Easy to implement API

Looksmart is offering $25 in free clicks to new advertisers.

Chris is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.