WebProNews

Having animated characters on your website can be a good way to increase your conversion and sales.

The McAfee store study (PDF) showed that by adding talking characters to their website, they increased online product sales by 10%. Something to think about.

I'm not talking about cheesy cartoony characters that you may have seen and have pictured in your head. I'm talking about professional-looking and helpful characters that fit well into a professional website.

SitePal from Oddcast is one good source for such characters. SitePal's animated speaking characters enable you to deliver your messaging using both sight and sound, which reinforces your messaging and establishes trust.

Oddcast offers a free Demo of SitePal, which can be downloaded here.

Chris is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.