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Expect the Unexpected the Next Time You Buy

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More evidence of changes in traditional marketing that will change consumer behaviours.

If you think that a Coca-Cola vending machine will only dispense Coke, think again:

Anyone slotting money into a Coca-Cola vending machine in Dublin may find a lot more on offer than fizzy drinks. Visitors at Ireland’s Dublin Airport, for example, will also be able to top up credit on their mobile phone or buy a mobile ringtone, logo or game to enjoy with their beverage. The 30 souped-up vending machines are part of a little-publicised six-month trial that Coca-Cola has been running in Ireland, as the soft-drinks company looks for new ways to get more value out of 2.8m vending machines installed around the world. (FT: Coke’s machine to claw back pocket money.)

And, if you’re in the US, look at what you can get from Amazon the next time you buy a book, a DVD or any of the types of item you’d traditionally think of going online to buy from Amazon:

Amazon, the online retailer, has begun selling Kellogg’s Corn Flakes and Campbell’s Cream of Mushroom soup, as it continues its push to establish itself as the dominant online one-stop shopping destination. The retailer’s US customers can now buy almost 2,000 basic packaged foods online, including 12-packs of Campbell’s Cream of Mushroom soup for $12.99, and multi-packs of 70 individual servings of Kellogg’s Corn Flakes for $28. The retailer will also pay for the delivery of most grocery orders of more than $25 – underlining the degree to which it is absorbing costs as it expands its online presence into everything from sex toys to loose diamonds. (FT: Amazon adds soup to its online offerings)

Who’s next with what? Supermarkets offering mortgages? Oh, wait

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: NevilleHobson.com.

Expect the Unexpected the Next Time You Buy
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