Read WebProNews
With Friends!

Exclusive: Google Page Layout Update: The Top Losers

They include Google's social media competitors

Get the WebProNews Newsletter!
Top Rated White Papers and Resources
There are 27 Comments. Add Yours.
  1. Lets face it Porn and facebook are kinda the same, both addictive and both can make you go blind!

    • Facebook should be closed as soon as possible

  2. The concept of adds placing on top is not new and its again back to the basics. Its like user experience comes into existence.

    • Lisa, my few sites were affected too. By the ways there weren’t any adds at all!

  3. Jim

    My website was positively effected from the algorithm change, just so everybody knows – Google’s change is not all bad. I am now grateful that I am earning what I feel I deserve for all the hard work that I put into my site.

    • John

      Well done…. that is until the next Google update where google says well if you have 3 or more ads above the fold you will get penalised…
      The trouble is that big boys like FB, TW and other big sites have enough money to redesign their website to accommodate the “new” algo requirements.
      To the normal people who have to make money out of the ads the hard way it is not that simple!
      They will probably come up with an idea to put pretty much nothing in the top part of the page and the important stuff below the fold and of course along with the ads!

      • Gary

        Em I don’t think Facebook or Twitter are concerned with Algo changes that Google makes, they can fight their corner. FB and Twitter take no notice of Google

  4. Steve

    The hypocrisy never ends with Google. My site was hit, and most likely it was for following their advice about putting more ads on my site using their heat map. Thanks for the warning.

    After 7 years this new penalty has given me the kick in the rear I needed. I spent the last 3 days removing all the Google ads from my site. I will find other ways to generate the $1000 or so dollars a month. I do not have time to get out the measuring tape and look at 10,000 pages to guess on what is acceptable for the Google bots.

    Since I already terminated AdWords a year ago due to the never ending click fraud, I really have little use for Google anymore.

    • Peter

      Let me know when you find the alternative that will make you 1000 a month even after google penalizes you in search results for daring to venture off its plantation…

  5. My website was effected by the update in November, it went from about 3000 hits a day to about 1300 hits a day.

    But I don’t think that my ads are in the top, agreed one of them are in the top part of the website.
    But after reading this post, I just might move the ad down under the converter.
    Or should I just leave it.?

  6. him

    Hi, I read your post…..could you please look into my website http://gadzetgallery.com and let me know if my page layout is OK acc. to google standard??

  7. Yes again our traffic has dropped to almost nothing in fact if not for our steady repeat customers that we have had for years we would be out of business. Our site is selling packaging supplies for 40-60% less than the other 150,000,00 packaging distributors on the web but Google does not see that as important in this economy.

    Every customer we have loves our low pricing so I wonder why is Google trying to put us out of business. They may not be aiming directly at us but our traffic has dropped about 85%

    All we can do is sit on our hands and wonder why they are the self proclaimed web police. They created ADWORDS and now to control them we are toast. We have no ADWORDS and every customer that finds our site just raves about how they wish they had found us years ago but Google has another idea. Also the Google +1 button I placed has no clicks at all. Thousands of orders each month but our customers have no time to click buttons they just want to order and get back to their customers and jobs.

    Some of us use the web for business and to save money. What an out of date concept.

    http://www.gbepackaging.com
    We can save you money even if Google thinks you should be reading lots of content. We all have 20 jobs to do today exept at Google.

  8. I think this change is great. I always try to build webpages that I would like to visit, and if you follow this rule, you won’t have a huge mass of advertising at the top of the page, anyway.

    I think all the people complaining about losing traffic are going to find that fixing the problem lowers their bounce rate.

    As a user, when I click a Google search result and hit a page full of advertising, I usually click back anyway. So the rule really tends to remove a nuisance.

  9. I’m losing about 30% of Google search traffic to a calculator website since the Page Layout update. Based on a week’s worth of data and historical trends, I am convinced the site was penalized. I assume it was for ads unless I am missing something else. During a season when visits should be up by more than 10%, traffic from Google dropped by more than 20% starting Thursday January 20th.

    I tend to think the calculators are similar in value to an artist or video site where greater than 90% of the page value is in a small space and you don’t really need multiple pages of text to get your point across.

    The layout of pages in question is intended to keep 95% of the value of each page — the calculator forms — accessible, with minimum scrolling. Using Google Browser Size I’d say it does this for greater than 90% or 95% of users depending on the page. The main value is easy to find. For an example see this calculator page. In my opinion, any textual content on calculator pages only holds 5% to 10% of the page value; people come for the calculators. Users might read content at first but they keep coming back for the calculators.

    Obviously I disagree with how the updates have assessed my websites although, I can agree with the core logic. Therefore, I’ll be reworking page layouts over the coming weeks. Of course I can rearrange ad space and top-fill with more content. My real hope is that regaining traffic doesn’t require excessive text above the fold, and/or the calculators, obscuring the real value.

  10. Hello and thank you for the article. Hhmmm… If judges need to “recuse” themselves from judgement they have an interest in, then…. . Sometimes you just have to wonder. I would have to wonder WHICH (advertising company’s) ADS cause a problem above the fold. Just my cynicism, sorry.

    Thomas Anthony

  11. 3 of my clients sites were positively impacted by this latest change, however its a shame most of Googles first “search results” are adverts.

  12. For me no changes at all. Adverts are my smallest source of income anyway, so I am ready to remove all ads if they consider their number for the next updates.

  13. It`s kind of hard to think that YouTube would be on the list because Google owns it and it`s a very popular site that people just punch up directly instead of searching for a certain video first – (they go to you tube and then look for videos) at least that`s what I thought.
    Anyhow my website was impacted (I believe it was for having adds above the fold)and I finally found the probable problem and fixed it. It`s been a couple of days now and my search position has returned now.

    Nice post and have a great day.

  14. The whole idea looks good. But as an idea. In general, quite often you get tired of the fact that advertising on some sites, more than content. The question is how will be implemented. It may be that the kick will be those sites that are just advertising, not looking at the fact that there is great content.

  15. 99% of my clients don’t use ads so nothing to worry about there, but I’ll have to go through some of them and revise their content above the fold.

  16. Keep on Wrecking the Internet

    And our Schizophrenic Search Engine spews out yet another round of algorithm changes designed to make webmasters go crazy trying to follow what Google wants.

    As I read my AdSense E-mail telling me to add in another Ad Unit surrounding my content.

    When Goggle’s right and left hands start coordinating I’ll listen to them. Right now I think they just need to get back on their meds!

  17. Sahith

    Trust me, One day Google comes up with a Panda update like “Punish all sites with links in the Comment section”

    LOL, imagine where will you be then?

    Google is messing up with its core business these days, soon they realize it.

    P.S I was not effected by any one of the panda update though, i just wanna say “ITS NOT A GOOD SIGN”

    Internet is just becoming “No Freedom, and its not funny anymore, not anymore”

  18. Tim

    “We would never penalize competitors, we always play fair and ethically.”

    Matt, who are you trying to chide here? Google has gone after competitors tooth and nail and we all know it. Google’s “Do no Evil” mantra is and always has been a farce.

    The Panda updates and these types of algorithm changes have done nothing to make search better…in fact it’s quite worse. Google continually penalizes small sites and people who do good work and reward the spammers and scammers.

    Is Google going to penalize their own site for the ad layout changes? I didn’t think so.

    Google search continues to decline and eventually I hope it becomes the companies death knell. Google doesn’t care about users or web publishers…it only cares about the bottom line.

    By the way Matt…Google has gotten rich off the backs of small content publishers who you continually ignore and lets be honest here…reputable companies have a dialogue with it’s customers and users and yet the largest entity on the internet “Google” goes out of it’s way to make sure they can’t be contacted.

  19. Jose Rizal

    This comment doesnt sound like its from Matt Cutts

  20. It’s been deleted. Beware of Fake Matt Cutts comments. We’ve already spotted (and gotten rid of some here at WebProNews, but it’s also happening at other sites. Matt’s been tweeting about it.

  21. Matt Cutts

    thanks Chris, I appreciate it.

    P.S. Like the picture but think that list is definitely… noisy. We would never penalize competitors, we always play fair and ethically.

What do you think? Respond.

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>