"The Ex"--a gun target made to look like a scantily-clad woman that "bleeds" when shot--has many people outraged after it debuted at an NRA convention over the weekend.
The target is made by Zombie Industries, the company that makes a "Tactical Bleeding Zombies" line, and many are questioning the wisdom of allowing men to shoot at something designed to replicate a specific type of person.
“This is outrageous and dangerous,” Laura Cutilletta, a senior staff attorney at the Law Center to Prevent Gun Violence, said. “Domestic violence is the leading cause of injury to women in the United States. This reprehensible product stokes the fire of relationship violence which already claims far too many of our mothers, daughters and sisters."
The company insists they never meant any harm with the target and have changed the name of the product to "Alexa Zombie".
“The intention of the company was never to discriminate against women or promote violence against women,” said marketing director Roger Davis.
The convention was rife with controversy not just because of the targets, but also because of a comment Glenn Beck made comparing NYC Mayor Michael Bloomberg to a Nazi.