Evangelists generate revenue

    June 2, 2005

We know the power of Word of Mouth already, many os us, but this is a great example.
From WOMMA: “…only five customer evangelists were responsible for generating $200,000 in sales (35-40% of its total revenue) for one liquor store in Chicago…

What’s remarkable is that these evangelists were not hired by the store or enrolled in any special loyalty program. Instead, these evangelists educated and helped other customers simply because of their passionate love of wine.”

Thanks DurnikBlog for the link. All I need to know about Word of Mouth Marketing I find there. If you have even the slightest understanding of Swedish you should read it.

Links: WOMMA

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Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

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