Eva Mendes Becomes the Face of Estée Lauder's New Dimension Skincare Line

Pam WrightLife

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Eva Mendes has landed a new gig as the face of Estée Lauder's New Dimension skincare collection.

“Since my teenage years, I have always admired Estée Lauder, the woman and the brand,” Eva Mendes, 41, said in a statement. “I’m excited to represent New Dimension skincare because I can relate personally to what it stands for — the power we have as women to take control and transform our own beauty.”

The new campaign will be launched in the fall.

“As an actress, businesswoman and now a mother, Eva understands the power of transformation that is at the heart of our new approach to beauty,” Estée Lauder’s Global Brand President Jane Hertzmark Hudis said. “Eva’s warmth and approachability will help us share this incredible story with women around the world.”

The line will include the New Dimension Shape + Fill Expert Serum and a New Dimension Expert Liquid Tape, along with contouring compacts Shape + Sculpt Face Kit and the Shape + Sculpt Eye Kit.

Eva Mendes, who has a child with Ryan Gosling, told People magazine that she doesn't have a lot of time to devote to "primping" due to her hectic schedule.

“I think that I’ve always been the girl who wants to get ready in 10 minutes,” said Eva Mendes. “And unless I’m going to an event, that’s realistic for me. I know what fits. I know what I like. And even down to my makeup I have 5 [products] that I go to that I wear. And when in doubt I put my hair in a head scarf or some kind of head wrap and I’m out the door. It’s not always great — it’s not something that I’m proud of, I just wish I could take my time more. I’m just kind of very rushed. But I’ve been like this before I was an actress, I just wish I could be a little bit more easy and kind of calm.”

What do you think of the beautiful photos of Eva Mendes for Estée Lauder?

Pam Wright