EU Says Internet Can Boost Economy

More than half of Europeans online

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More than half (56%) of Europeans are now regular Internet users compared to one third in 2004, according to a new report from the European Commission.

Half of households and more than 80 percent of businesses now have a broadband connection.

The most active Internet users are those between the ages of 16 to 24 with 73 percent of them regularly using advanced services to create and share online content, twice the EU population average (35%).

Viviane Reding, European Commission
Viviane Reding
European Commission

The majority (66%) of all Europeans under 24 use the Internet every day, compared to the EU average of 43 percent. They also have more advanced Internet skill than the rest of the population.

"Europe’s digital economy has tremendous potential to generate huge revenues across all sectors, but to turn this advantage into sustainable growth and new jobs, governments must show leadership by adopting coordinated policies that dismantle existing barriers to new services," said Viviane Reding, EU Commissioner for Information Society and Media.

"We should seize the opportunity of a new generation of Europeans who will soon be calling the shots in the European market place. These young people are intensive Internet users and are also highly demanding consumers. To release the economic potential of these ‘digital natives’, we must make access to digital content an easy and fair game."

The report found younger Internet users were reluctant to pay to download or view content online like videos or music (33% say they are not willing to pay anything at all, which is twice the EU average).

Despite progress, a third of EU citizens have never used the Internet. Only 7 percent have shopped online in another member state.

"Pro-active policy making across the EU must ensure that everyone has a high-speed internet connection and that there is an online single market, where people can easily use online services across borders," the report concluded.

EU Says Internet Can Boost Economy
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  • http://www.homesweetdollars.com Home Workers

    Interesting article about Internet use in Europe.
    The good thing would be to know how to apply this data to take advantage in the market place.

    • http://www.digitalpublic.de Witkewitz

      Most of them use the web to get stuff for free. Teens and twens do not use Social Networks that often nor do they listen to reccomendations online…
      This is not a marketplace. You have to turn this into a marktplace for yourself.
      Can be done – but takes its time. Amazon did. itunes did…

  • http://www.pspconverterformac.com/ psp

    Internet can make people pay more time online, and people may buy much more thinigs.

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