Etsy announced the launch of a new iPad app today. It's been available for iPhone, but now there's an iOS version that caters to Apple's enormously popular set of tablets.
Etsy's iPhone app has been downloaded 3.5 million times, since launching in 2011.
"Early on at Etsy, we saw our number of visitors from mobile devices growing, so we began optimizing our pages to make them faster, easier, and prettier from any phone," says Laura Hood, product marketing manager at Etsy. "Our community was into it, as evidenced by one member in particular: 'Awesome Awesomeness.'"
"Enthusiasm for Etsy mobile continues to grow over time," she adds. "Every hour, more than 10,000 items and shops are favorited on Etsy from a mobile device. That’s a lot of hearts from a handheld."
Etsy had a hell of a Cyber Monday. It just happened to be the biggest day in Etsy history for sellers.
“The 2012 holiday season is shaping up to be a huge success for Etsy sellers, affirming that shoppers around the world are hungry for alternatives," said Etsy's Chad Dickerson. "Two weeks ago, well before the peak season started, the Etsy community broke its all-time daily record for sales, exceeding the heights we saw last holiday season. On Cyber Monday, the community blew the doors off that high with record-breaking sales, capping an all around chart-busting weekend. More sellers made sales on Etsy on Monday than on any other day in history.”
"A visitor on an iPad is likely to view more pages and spend more time on Etsy than a visitor on any other mobile device," Hood says. "That’s why we’ve designed this first version with the shopping experience top of mind."
The app will allow users to explore by interests, browse members' favorite items, trends and content curated by editors, read creative stories about sellers, look at big images, and watch mini-documentaries and how-to's, which you can zap to your TV with AirPlay.
The app can be downloaded in the App Store.