Etsy Hits 30 Million Members, Plans To Give Businesses More Tools

    August 7, 2013
    Chris Crum
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Etsy announced on Wednesday that it reached its 30 million member milestone this week (which is interesting considering they were just talking about having over 25 million on Tuesday).

CEO Chad Dickerson took to the company blog to reflect on how far Etsy has come and talk a little bit about the future of the popular marketplace. The future, as Etsy sees it, comes down to three main things: making it easy to transact anywhere and emphasize the person-to-person shopping experience, helping sellers start and grow their businesses and making the world itself more like Etsy.

Well, yesterday’s news that the company has expanded its Direct Checkout feature to nine new currencies and fifteen new markets should be a good start in terms of making it easier to transact from anywhere. Etsy already has members in over 200 countries.

Dickerson mentions the new listing pages they recently rolled out as an example of emphasizing the person-to-person experience.

When it comes to helping sellers build their businesses, Dickerson is specifically referring to providing tools, data, support and educational resources as well as new services and channels for sellers to expand.

“We’re introducing new tools on the platform for critical activities like managing custom orders and improving Feedback,” Dickerson writes. “We’re also focused on creating more services like Etsy Wholesale, which help sellers expand into entirely new lines of business. We believe that Etsy should be a platform that helps businesses like yours at every stage, from starting out to expansion, and beyond.”

More on Etsy Wholesale here.

When it comes to making the world more like Etsy, Dickerson means meaningful partnerships related to making the world and local communities better places.

“It’s been two years since I stepped into the CEO role, and we’ve made a lot of positive progress,” says Dickerson. “At the beginning of July 2011, Etsy was on the verge of passing 10 million members, but not quite there. 95% of payments on Etsy were processed by a third party, and Etsy was an English-only website with no mobile apps.”

Etsy currently has 900,000 independent businesses selling goods.

  • http://etsy Peter

    Etsy needs to make some serious efforts to become an international shopping portal as Ebay has been for some 10 years now. At the moment it is still overwhealmingly dominated by Americans, both as sellers and even more so as buyers.
    I believe that with the right management Etsy does have the potential to take a nice slice of the bloated Ebay pie but it’s not going to happen automatically. It desperately needs some affirmative action now.

    Currently Etsy is also overwhealmingly dominated by women (buyers and sellers)and within that by young women. If Etsy seriously want to limit themselves in this way they should say so.
    But if they seriously want to grow and make profits Etsy need to take action to appeal to men and older generations both of whom have higher disposable incomes. Instead, one glance at their front page is enough to put most men off.
    Finally, “Vintage” is a rapidly growing segment of their business but management focus seems to be entirely on new items handmade by the seller. I realise that this was their initial focus and they have conquered that segment, but what about the future ? Do thay even have a strategist working there ? Wholesale is just an ill concieved distraction wide open to chinese imports, which are already becoming more and more evident.
    Without direction Etsy will become a China Bazaar with some struggling artisans and homeworkers on less than minimum wage to satisfy their lofty ideals.

  • Barbara Rice

    What’s clear to Etsy sellers is that Etsy is giving lip service to the supplies/vintage/handmade image cultivated over the years. The influx of factory-made, mass-produced items is staggering. Etsy’s only response to seller complaints is telling them to flag such shops and let Etsy handle it. If such a shop is called out in the forums, Etsy’s response is to revoke forum privileges for the person speaking up. I have flagged many such shops but Etsy does nothing to close them up. Obviously those shops are making big bucks for Etsy with huge sales at prices that undermine handmade sellers.

  • El-Cull

    I agree with the previous comment. Etsy hypes up their marketplace as young hip and cool but the truth is the site turns a blind eye to volume sellers who are obviously not making handmade goods.
    Etsy will close up a small shops owners for copyright infringement yet allow resellers to market manufactured goods.

    As long as Etsy believes it’s on trend, it does not matter where or how the product is made.
    One can easily find dishes from Norstom’s as they can cufflinks from alibaba.

    Resellers are no longer even trying to hide their wares as handmade, going as far as duplicating listing photos often found on drop-shipping and whole sale sites.
    A browse through the Etsy open forums and onlookers can read an ongoing myriad of site bugs and infrastructure breakdowns. The most recent disaster was releasing private credit card data via a mass marketing email campaign.
    Site administrators still have not told users how many emails were sent or how much credit card data is floating around in cyber space.

    I think what most people forget is while Chad Dickerson may appear to be the pied piper of the internet commerce, he was also a major player when Yahoo began it’s rapid decline in favor of Google.

    They only way to report on a 5 million member increase day after day is to affiliate with resellers and drop-shippers. But even these number claims seem dubious.

    The tide of change is indeed happening at Etsy but only time will tell if it’s for the better. The most recent Etsy forum discussions indicate both sellers and buyers are already shopping around for alternatives to Etsy.