Etsy Had Nearly 1.5 Billion Pageviews In September (And People Are Buying More Stuff)

    October 17, 2012
    Chris Crum

Etsy revealed a handful of stats about its business today. For one, the ecommerce site saw 1.42 billion pageviews during the month of September.

After refunds and cancellations, the Etsy community sold $76.8 million worth of goods during the month, which is 0.8% higher than the $76.2 million sold in August. It’s a 69% increase year-over-year. In all, 3,988,852 items were sold in September, up 4.9% from August’s 3,802,480 items. Items sold were up 72.6% year-over-year.

Not only are more people buying, but more people are listing. 2,530,651 items were listed in September, up 2.9% from August’s 2,459,069. 866,750 new members joined the Etsy community during the month, which is a 1.7% increase from 14,879 in August.

In recent weeks, Etsy has made a number of moves to help sellers unload more merchandise. For one, they made search ads available to thousands more sellers. Then, they launched new browse pages, making it so items are more discoverable, turning up in more than one place on the site.

So far this week, Etsy has launched Listing Variations for sellers and gift cards in time for the holidays, which any merchant in the U.S. can accept, as long as they implement Etsy’s direct checkout feature.