Etsy Greatly Expands Its Direct Checkout FeatureBy: Chris Crum - August 6, 2013
Etsy announced on Tuesday that it is expanding its Direct Checkout feature into nine new currencies and fifteen new markets.
A spokesperson for the company tells WebProNews, “With 25+ million members in 200 countries, it is a top priority for us to make it as easy as possible for buyers to find, connect and purchase from Etsy shops even if buyer and seller are on opposite sides of the world.”
Over the course of the next month, the feature will be extended into the following currencies: GBP, CAD, AUD, EUR, NOK, SEK, CHF, DKK, and NZD. It will also launch in Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Norway, Netherlands, New Zealand, Sweden, Switzerland and the United Kingdom.
WIth the Direct Checkout feature, users can pay for items with their credit or debit cards or Etsy gift cards without being directed away from the site.
“This international expansion is significant because it will enable more than 90% of our 25 million members to transact in their own currency,” the spokesperon says. “Unlike other marketplaces, which limit buyers and sellers to transacting in the same currency as each other, this will eliminate many of the friction points that come along with that model.”
That’s good news for buyers in the growing Etsy marketplace. It’s also good news for sellers, as buyers who check out with credit cards spend 13% more, on average, than those who check out with other payment methods, according to Etsy. On top of that, the Etsy Gift Cards, which just launched this pasty October, have resulted in $3.9 million in buying.
Etsy discusses the news further in a blog post.