Etsy Gives Sellers New Shop Dashboard, Makes Good On Promise Of More Business Tools

Chris CrumBusiness

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Etsy announced today that it is launching a new Shop Dashboard designed to save sellers time by surfacing shop activity info in one place.

The dashboard provides a summary of stats (like views, favorites, orders and revenue), a look at which orders are waiting to be paid for and which need to be shipped, a list of how many listings are sold out, expired or near expiration, payment account balances and deposits, billing reminders and a live feed of favorites, feedback, sold listings and inclusions in treasuries.

"You can see all of these features on one easy-to-read page," says Etsy's Brittany Mennuti. "And because we know you’re busy, we’ve even made access to your dashboard convenient while on the go. Check this page from your mobile browser to see how your business is doing whether you’re on your way to the supply store or in transit to your local craft fair."

"After spending several months testing this brand-new page with a prototype team of over 3,000 sellers, we hope that the Shop Dashboard will help take your business to the next level by saving you time and effort in managing your business," adds Mennuti. "Instead of navigating from one page to the next, find all of your top-level important metrics and reminders in one simple spot. And from there, know exactly how to prioritize the next steps for managing your shop."

Last week, Etsy announced that it has surpassed 30 million members, and CEO Chad Dickerson said the company would be giving businesses more tools. It didn't take long for the company to deliver on that promise, and I expect we'll see more down the road.

The Shop dashboard can be used by clicking the "Your Shop" dropdown menu.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.