Etsy announced today that it is launching support for two new currencies with its gift cards: British pounds and euros. This obviously opens up the door for use in a lot more countries.
Now, Etsy users in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK can use the gift cards.
This should also provide a great boost to Etsy's numbers. The gift cards launched in the U.S. a year ago. Etsy users bought 40,000 of them in the first two months, and as of right now, Etsy says it has issued over $4 million in gift cards.
"If you’re a buyer in any of these new countries, there are now even more opportunities for you to share the experience of shopping on Etsy with the ones you love," says Etsy's Brittany Mennuti in a blog post. "Send Etsy Gift Cards at etsy.com/giftcards to your friends and family in your local currency, via email (with a choice of fun designs!) or by printing them out to include in one-of-a-kind holiday cards."
"If you’re a lucky gift card recipient, you can use your gift card to purchase from any shop that accepts Etsy Gift Cards, regardless of location," she adds. "The ability to accept Etsy Gift Cards is now available to over 90% of shops, and any shops that accept them will have a green Gift Card icon above the “Add to Cart” button on their listings. You can also use the “Accepts Etsy Gift Cards” filter in the left navigation when searching for items you love."
The expansion of gift cards couldn't have happened sooner with the holidays approaching. According to Etsy, last year, consumers bought $1 million in gift cards in December alone.