Etsy and Whole Foods Market announced that they have formed a partnership, which will bring DIY craft tutorials from Etsy sellers to Whole Foods stores and its website.
The partnership will extend throughout this year and all of next year. To kick things off, they've put together a 2013 Holiday Guide, and Etsy has a Whole Foods holiday page, which features artist profiles, products and shops curated for Whole Foods shoppers.
“With packed holiday schedules, homemade holiday entertaining can seem out of reach for some shoppers,” said Barry Hirsch, global partnerships director for Whole Foods Market. “Thanks to Etsy, we’ve developed the perfect recipe of creative ingredients – both DIY and food – to help shoppers see how easy, fun and affordable it can be to add a personal touch to their holiday celebrations.” -
“Etsy looks for partnerships that bring our seller community to the forefront and celebrate their skills and creativity,” said Dana Mauriello, director of new business opportunities at Etsy. “Together, Whole Foods Market and the Etsy community can share ideas to create the best handmade holiday.”
Etsy's Laura Chin says on the company blog, "Eight Etsy sellers came up with festive craft ideas for holiday entertaining. Their tutorials will appear in print, in the Whole Foods Market’s Holiday Guide, and on 'recipe cards' that shoppers will be able to take home. Best of all: all of these crafts can be made from everyday materials and ingredients."
Artist and Etsy seller Matte Stephens also had a designed selected by Whole Foods for use on a reusable tote bag the store will be selling.
Whole Foods lists its DIY events here.